Media Buyer

5 days ago

Bhopal, India Zappian Full time

**About the job **

**Key Responsibilities**:

- Develop and execute performance marketing strategies that drive user acquisition and revenue growth.
- Manage and optimize digital marketing campaigns across multiple channels, including Google Ads, Facebook Ads, and other relevant platforms.
- Analyze data and user behavior to identify key opportunities for optimization and improve campaign performance.
- Set and achieve KPIs for campaigns, including CAC, CTR, and CPL.
- Conduct ongoing A/B testing and experimentation to improve campaign performance.
- Collaborate with the creative team to develop high-performing ad creative.
- Manage relationships with key partners, including ad networks and publishers.
- Stay up to date with the latest trends and best practices in performance marketing.

**Qualifications**:

- Bachelor's degree in marketing, business, or a related field.
- 3+ years of experience in performance marketing, with a focus on paid acquisition channels.
- Strong analytical skills and experience working with data-driven marketing campaigns.
- Proven track record of delivering strong ROI through performance marketing campaigns.
- Experience managing campaigns across multiple platforms, including Google Ads and Facebook Ads.
- Familiarity with ad serving and tracking technologies.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.

**Job Location-**

Bhopal

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