Digital Marketing Executive

1 week ago

Tiruchchirappalli, India Jobbycart Technologies Full time

**Key Roles and Responsibilities**:

- **Planning and Execution of Digital Marketing Campaigns**:

- Coordinate with the marketing team to create a cohesive plan that aligns with business goals.
- **SEO and SEM Management**:

- Optimize website content for search engines (SEO) to improve organic search rankings.
- Manage pay-per-click (PPC) campaigns, including keyword research, ad copy creation, and performance analysis (SEM).
- **Content Creation and Management**:

- Develop engaging and relevant content for blogs, websites, and social media platforms.
- Collaborate with designers and content creators to produce high-quality marketing materials.
- **Social Media Marketing**:

- Manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and additional channels.
- Create and maintain a social media calendar, schedule posts, and engage with the audience to foster community.
- **Data Analysis and Reporting**:

- Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, Facebook Insights, and other digital analytics platforms.
- Generate reports to provide insights and recommendations for improvement based on data analysis.
- **Budget Management**:

- Manage the marketing budget, allocating funds to different channels and ensuring cost-effectiveness.
- Monitor and optimize spending to maximize ROI on marketing efforts.
- **Collaboration and Coordination**:

- Work closely with other departments, such as sales, product development, and customer service, to ensure alignment and support for marketing initiatives.
- Coordinate with external agencies or freelancers when necessary for specialized tasks like graphic design or video production.
- **Staying Updated with Trends**:

- Stay informed about the latest trends and changes in digital marketing, including new tools, platforms, and best practices.
- Experiment with new digital marketing strategies and tools to enhance campaign effectiveness.
- **Customer Engagement and Community Building**:

- Engage with customers and prospects through various online channels, responding to comments, messages, and reviews.
- Foster a sense of community and brand loyalty among followers and customers.

Pay: ₹13,000.00 - ₹16,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- Social media marketing: 1 year (preferred)

License/Certification:

- Digital marketing completion certificate (preferred)

Work Location: In person

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