Content Writer/ Content Creator

2 weeks ago


Mohali Punjab, India Redblink Technologies Full time

**Job Title: Content Writer/Content Creator - eCommerceExperience Required: 4-5 years**
**Key ResponsibilitiesContent Strategy & Development**:

- Develop and execute a content strategy aligned with business objectives to drive brand awareness and sales.
- Collaborate with design and marketing teams to develop compelling multimedia content.

**SEO & Performance Optimization**:

- Conduct keyword research and optimize content for search engines (SEO) to improve organic traffic.
- Implement best practices for on-page SEO, meta descriptions, and keyword placement to enhance search rankings.
- Analyze content performance and adjust strategies to maximize engagement and conversions.

**Brand Voice & Consistency**:

- Maintain a consistent brand voice across all content to strengthen brand identity and audience trust.
- Proofread, edit, and refine content to ensure clarity, accuracy, and alignment with brand messaging.
- Stay updated with industry trends and competitors to ensure innovative and fresh content ideas.

**Marketing & Campaign Support**:

- Work closely with the marketing team to create content that supports campaigns, product launches, and seasonal promotions.
- Craft compelling call-to-actions (CTAs) to encourage user interaction and conversions.

**Customer Engagement & Community Building**:

- Create content that resonates with target audiences, driving customer interaction and loyalty.
- Engage with the audience through interactive content, storytelling, and personalized messaging.
- Assist in managing content-driven social media activities and engagement initiatives.

**Qualifications & Skills**:

- **Educational Background**: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- **Experience**: 4-5 years of experience in content writing, preferably in an eCommerce or digital marketing setting.
- **SEO & Marketing Knowledge**: Strong understanding of SEO, keyword research, and content optimization techniques.
- **Creativity & Storytelling**: Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- **Tech Savvy**: Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and content marketing tools.
- **Communication & Collaboration**: Ability to work cross-functionally with marketing, design, and sales teams to execute content strategies effectively.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person


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