Digital Content Writer

1 week ago

Navi Mumbai Maharashtra, India Prama Instruments Pvt. Ltd Full time

**Job Title: Digital Content Writer**

**Company**: Prama Instruments Pvt. Ltd.

**About the Role**

We are an **electronics manufacturing company** seeking a versatile **Digital Content Writer** who can combine strong technical understanding with creative communication skills. The role involves **technical documentation, product datasheets, brochure design, photo shoots, e-commerce content, and digital marketing support**.

**Key Responsibilities**
- **Product Documentation & Datasheets**: Prepare accurate and easy-to-understand **product datasheets, manuals, and feature brochures**.
- **Brochure & Marketing Collateral**: Design and develop **brochures, flyers, presentations, and case studies** using professional design tools.
- **Product Photography & Photoshoots**: Plan, coordinate, and execute **product photoshoots** (setup, shooting, editing) for use in brochures, websites, Amazon, and online portals.
- **Website & E-commerce Content**: Write, edit, and upload **SEO-friendly product listings** on the company website, Amazon, and other digital platforms.
- **Social Media & Digital Advertising**: Develop posts, ad copy, and creatives to increase visibility and brand awareness.
- **Press Releases & Company Communication**: Draft **press releases, technical articles, and announcements** to strengthen corporate communication.

**Skills & Qualifications**
- Strong English writing, editing, and grammar skills.
- Ability to **convert technical specifications into simple, customer-friendly content**.
- Hands-on knowledge of **product photography and photoshoot execution**.
- Understanding of **SEO, e-commerce content optimization, and digital marketing trends**.
- Creative mindset with attention to detail in both **writing and design**.
- Basic knowledge of analytics tools to measure content performance.

**Tools & Software Proficiency**
- **CorelDRAW, Photoshop, Illustrator** (or equivalent graphic design software).
- **MS Office Suite** (Word, PowerPoint, Excel) for documentation and presentations.
- **Photography tools/equipment & editing software** (e.g., Lightroom, Photoshop).
- Familiarity with **e-commerce portals (Amazon, online advertising platforms)**.
- Basic understanding of **Google Analytics / SEO tools** for performance tracking.

**Experience**
- 1-3 years of experience in **content writing/design**, ideally in **electronics, B2B, or industrial sectors**.
- Prior exposure to **technical/scientific writing** will be an advantage.
- Experience in **photoshoots, datasheet creation, and brochure design** is highly desirable.

**Benefits**:

- Health insurance
- Provident Fund

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person

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