Media Planner

5 days ago


Mylapore Chennai Tamil Nadu, India Disha Communications Pvt Ltdd Full time

We are looking for Media planners with fluency in English, Hindi, Malayalam & Tamil for our prestigious project at Chennai

Key Responsibilities:

- **Developing and Implementing Media Plans**:This includes creating strategies for reaching the target audience, selecting the appropriate media channels, and setting a budget.
- **Research and Analysis**:Conducting market research, analyzing audience data, and evaluating the effectiveness of past campaigns to inform future strategies.
- **Budget Management**:Working within a set budget to secure the best media placements and optimize spending.
- **Collaboration**:Working closely with media buyers, creative teams, and clients to align plans and achieve campaign objectives.
- **Monitoring and Optimization**:Tracking campaign performance, analyzing data, and making adjustments to strategies as needed.
- **Staying Updated**:Keeping abreast of industry trends and emerging media channels to ensure the best approach for clients.

Key Skills:

- **Analytical Skills**:Analyzing data, identifying trends, and making data-driven decisions.
- **Communication Skills**:Presenting plans to clients, collaborating with various teams, and clearly communicating strategies.
- **Problem-Solving Skills**:Addressing challenges in campaign execution and finding innovative solutions.
- **Understanding of Media Landscape**:Familiarity with various media channels, their strengths and weaknesses, and how they can be used to reach specific audiences.
- **Budgeting and Financial Acumen**:Managing a budget, understanding cost-per-impression (CPM), and other key performance indicators (KPIs).

Pay: ₹349,576.75 - ₹800,000.00 per year

**Benefits**:

- Flexible schedule

Schedule:

- Day shift
- Fixed shift

**Education**:

- Master's (required)

**Experience**:

- Advertising : 3 years (required)

Work Location: In person

Application Deadline: 01/06/2025
Expected Start Date: 01/06/2025



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