Digital Marketing Executive

5 days ago

Coimbatore, India LINEAR HR ASSOCIATES Full time

**Responsibilities and Duties**
- Plan and implement growth strategies that result in revenue growth.
- Develop strategic plans for our software product websites, which would include but are not limited to, providing recommendations on campaign support, site architecture, and keyword analysis opportunities.
- Monitor and evaluate search results and search performance across the major search channels to improve rankings
- Use web analytics data from a number of sources to evaluate the effectiveness of traffic building initiatives and provide recommendations for improvements in content marketing, user experience, and conversion.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance alight to the organic search strategy.
- Provide SEO analysis and recommendations for content development in coordination with SEO performance goals
- Evaluate, analyze, and document content relationships to identify gaps and duplication
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Implement link building campaigns in coordination with client SEO goals
- Leverage an in-depth understanding of our buyer’s journey to develop and optimize SEO traffic. Providing Insights on content strategy aligned with short-term and long-term marketing targets
- Collaborate with the developers to make sure that SEO best practices are met. This also includes providing technical SEO recommendations on how to make our sites easier for search engines to crawl and index.

skills
- Proven experience managing a digital marketing function for an organization Strong track record implementing successful digital marketing campaigns Knowledge of website analytics tools Experience in setting up and optimizing Google AdWords campaigns
- Knowledge of WordPress and Google Sheets
- Knowledge in analytics (Google Analytics), rank monitoring, and database tools, including the leading SEO software tools.
- Familiarity with Google Search Console tools.

**Salary**: ₹20,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 1 year (required)
- total work: 1 year (required)

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