Abfl-sm-pl-bhubaneshwar

**Basic Details**:_Fill the required information about business, unit, location, position, reports to position and date of updation of JD_**: **Business** Financial Services **Unit** Aditya Birla Finance Ltd. **Location** **Poornata Position Number of the job** **Reports to: Poornata Position Number** **Poornata Position Title of the job** SM-PL **Reports to: Poornata Position Title** ASM-PL **Function** Sales **Reports to: Function** Sales **Department** Unsecured Lending **Reports to: Department** Unsecured Lending **Date of writing/ Updation of JD** ***:_Write the purpose for which the job exists (in 2-3 lines)_**: The purpose of this job is: - To deliver on area/ local strategy for the Unsecured Business segment in terms of target segments, strengthening existing relationships and setting up new channels for market penetration, and work towards achievement of sales targets and operational plans. - To proactively address customer/ DSA issues and escalate cases (e.g. fraud alerts, customer complaints or exception handling) as required for smooth operations; work on removal of bottlenecks for the achievement of targets for Unsecured Business segment at the area/ local level - To grow the penetration of the business by actively partnering, negotiating and building relationships with the DSA network - To take ownership for end to end Unsecured business transactions in assigned area of coverage ensuring efficient internal operations - To execute superior product delivery and ensure credit quality of new acquisitions with compliant sales operations & coordination with Risk team **Dimensions**:_Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job._ - Figures in Rupees Crores_ **Dimension (FY** PL BL Closing Book 1559.17 1886.58 Net Interest Income 62.12 149.94 NII + Fee Income 53.52 141.37 Operating Expenses 28.01 47.72 Gross Contribution - 3.12 11.55 **Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section**: Organization Context Aditya Birla Finance Limited ("ABFL"), a lending subsidiary of Aditya Birla Capital Limited is among the leading well-diversified non-banking financial services company in India. ABFL offers customized solutions in areas of personal finance, mortgage finance, SME finance, corporate finance, wealth management, debt capital markets and loan syndication. ABFL is registered with RBI as a systemically important non-deposit accepting non-banking finance company (“NBFC”) and is amongst the top five largest private diversified NBFCs in India based on AUM. For the FY ended 31st March 2020, ABFL has a lending book of Rs. 47,075 crores, net PAT of Rs 821 Crores and net worth of 8,078 crores. The Net Interest Margin expanded by 38 bps y-o-y to 5.29% and operating profit is growing at 16% y-o-y. ABFL’s long-term credit rating of AAA (Stable) has been reaffirmed by ICRA. ABFL also has long-term credit rating of AAA (Stable) by India Ratings, Perpetual debt credit rating of AA+ (Stable) by ICRA and AA+ (Stable) by India Ratings (Stable) and short-term credit rating of A1+ by ICRA & India Ratings. Business Context The strategy is to grow ABFL aggressively in the retail space, through scale-up of existing lines of business while realizing new business development opportunities. There is also an increased focus on using digital ecosystems as a competitive advantage. The business is characterized by high transaction volumes and smaller ticket sizes. Given nature of customers, the business also entails stringent controls and monitoring to ensure portfolio health and quality at all times. Cost of funding and competitiveness of loan rates are important drivers of profitability in this space. Key Challenges - To deliver on operational plan in the assigned coverage area in a differentiated manner considering local factors, channel dynamics and consumer preferences, that can withstand competitive pressures on the ground - To meet business volume/ value targets while keeping abreast with and overcoming competitor product offerings and customer schemes - To increase market share in assigned coverage area against stiff competition, overcoming competitive pressures borne out of better established networks, price undercutting, etc. - To establish a strong local network and leverage the same to generate business leads, and also identify opportunities for cross sell with existing customers - To proactively build new and nurture existing DSA relationships keeping in mind immediate and longer term business interests, and considering the phased manner of team size expansion - To constantly upgrade financial & operational know how on efficient loan processing, effective negotiation and relationship building for maintaining credibility w