Digital Marketing Executive

4 days ago

Calicut, India Sapling Creations Private Limited Full time

Job description

We're looking for a Digital Marketing Executive to join and become part of our team. If you're knowledgeable and passionate about digital marketing, have a keen eye for numbers and a way with words, we're looking for you You must be a fast learner and looking forward to acquire the multi-disciplinary skillsets required to excel in the digital marketing field.

**Responsibilities**:

- Perform on-page SEO including keyword research, internal linking, tags etc.
- Create strategies for off-page SEO that include building backlinks, social media marketing etc.
- Analyze and evaluate technical aspects of SEO like HTML codes and CMS optimization
- Build and analyze link strategies
- Find new opportunities for content curation and publication
- Work closely with the content team to ensure the generation of SEO-friendly content
- Keep a close look at the latest SEO, social media, internet marketing, and B2B trends
- Keep pace with new updates, tools, and development in the industry
- Perform competitor research and analysis along with website audits
- Analyze the site structures for SEO elements like URL, HTML tags, etc., and provide recommendations for improvements
- Perform in-depth keyword research to make the content keyword-rich
- Analyze the competitor SEO strategies to recommend improvement in our own
- Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting
- Monitor all types of web analytics dashboards, reports and key reporting tools to create and implement strategies for improvement
- Ensuring our websites are compliant with the latest SEO standards and best practices.
- Executing strategies that focus on increasing traffic and keyword ranking of the website.
- Research and create all types of content depending upon the objective.
- Monitor all types of web analytics dashboards, reports, and key reporting tools to create and implement strategies for improvement.
- Ideate, develop, schedule and oversee engaging content for Social Media.
- Help Digital Marketing efforts in any other way as deemed necessary.

**Requirements**:

- Web Analytics skills
- Writing Skills
- Good Communication Skills
- On-page and Off-page SEO
- Expertise running outreach campaigns
- Competitor Analysis and Research

**Software & Technical Knowledge**:

- Expert knowledge of SEO automation, testing, quality assurance, usability, and coding
- Working knowledge of programming languages and web technologies including HTML, CSS, JavaScript, and others

**Qualifications**:
Any Graduates

**Work Experience**: 1 - 2 Years

Schedule:

- Day shift

Ability to commute/relocate:

- Calicut, Kerala: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

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