Digital Marketing/marketing Executive

4 days ago

Andheri East Mumbai Maharashtra, India Station Satcom Pvt Ltd Full time

**Digital Marketing & Marketing Executive (Entry Level)**

**Industry**: Maritime, Satellite Communication Solutions

Key Responsibilities:
1. Marketing Campaign Management:
Design and execute targeted digital marketing campaigns tailored to the maritime industry, with a focus on satellite communication solutions.

Develop data-driven marketing strategies to enhance brand visibility, customer engagement, and lead generation.

2. Lead Generation & Analytics:
Work closely with the sales team to develop high-quality lead generation strategies aligned with revenue objectives.

Utilize LinkedIn Sales Navigator, CRM tools, and analytics platforms to track lead performance and optimize marketing efforts.

Implement A/B testing and data-driven insights to enhance campaign effectiveness.

3. SEO & Content Strategy:
Develop and execute SEO strategies to drive organic traffic from maritime and related industries.

Create high-quality, industry-specific content, including blogs, whitepapers, case studies, and LinkedIn articles to establish thought leadership.

Work with external content creators to ensure messaging aligns with brand goals.

4. Social Media & LinkedIn Management:
Manage LinkedIn presence by creating and curating engaging content, thought leadership posts, and community engagement strategies.

Promote industry events, technological advancements, and service offerings to maritime professionals.

Monitor trends and competitor activities to refine LinkedIn marketing strategies.

5. Brand Building & Awareness:
Develop branding strategies in collaboration with internal teams to strengthen market positioning.

Organize webinars, virtual events, and attend industry conferences to expand brand reach.

Create PR materials, press releases, and LinkedIn campaigns to showcase company achievements and innovations.

6. Cross-functional Collaboration:
Partner with the product team to align marketing content with product features and updates.

Work closely with sales and customer service teams to refine messaging based on customer feedback and industry insights.

Key Requirements:
Proven experience in digital marketing, LinkedIn campaign management, and B2B lead generation in the maritime, telecom, or satellite communication industry.

Strong understanding of LinkedIn’s marketing tools, SEO, and CRM platforms (e.g., HubSpot, Salesforce).

Ability to create high-quality content and manage LinkedIn advertising campaigns.

Experience in data-driven marketing with a focus on analytics and performance tracking.

Excellent communication and project management skills.

Pay: ₹40,000.00 - ₹60,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person

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