Digital Marketing Executive

9 hours ago

Kolkata West Bengal, India The Neotia University Full time

Greetings from The Neotia university we are having immediate requirements for the position of _**Digital Marketing Executive**_.

**Responsibilities**:

- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
- Stay up-to-date with emerging digital marketing trends and technologies
- Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
- Ensure designs align with brand guidelines and reflect the brand's tone and messaging.
- **Qualifications**:_
- Bachelor's degree or equivalent
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Experience with SEO and SEM Strong written, verbal and collaboration skills
- Proficient in marketing automation tools
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
- Strong project management skills
- Excellent written and verbal communication skills
- Proven experience in graphic design, preferably in a digital marketing or advertising agency setting.
- Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools.
- Strong understanding of design principles, typography, color theory, and layout composition.
- Experience with web design and development, HTML, CSS, and responsive design is a plus.
- **Work Experience**:_ Minimum 3-6 years of work experience in digital marketing or related field in any educational institute / College / University.

**Preferred Salary Range: 25k - 35k / per month**
- **Job Location**:_ TNU Head Office, Vishwakarma Building, 86C Topsia Road (S),Kolkata - 700 046.

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

**Experience**:

- total work: 4 years (required)

Work Location: In person

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