SEO Executive

As an SEO Executive, you will play a crucial role in driving organic traffic by executing SEO strategies, auditing content, and leveraging AI to enhance output and efficiency.

**Primary Objectives**
- To support and execute data-driven SEO strategies that enhance organic visibility, leveraging AI tools and smart systems to optimize content, improve rankings, and drive measurable growth.

**Roles & Responsibilities**
- Conduct keyword research, clustering, and mapping using tools like Ahrefs, SEMrush, or SurferSEO
- Optimize on-page SEO elements such as titles, meta tags, headers, and internal links
- Assist in generating AI-powered content briefs using tools like Frase, ChatGPT, or Jasper
- Use AI tools to create content drafts, meta descriptions, FAQs, and snippet targets
- Analyze SEO performance via Google Search Console and GA4; suggest improvements
- Research competitors and summarize strategies from SERPs
- Support outreach for link-building and maintain prospect lists
- Keep SEO documentation organized in Notion or Confluence

**Technical Skills You Should Have**
- Foundational understanding of search engines, ranking factors, and SEO trends
- Hands-on experience (or coursework) with SEO tools like Ubersuggest, Moz, Screaming Frog, etc.
- Familiarity with AI platforms such as ChatGPT, Claude, Jasper, Frase, or SurferSEO
- Ability to conduct keyword research, clustering, and mapping using tools like Ahrefs, SEMrush, or SurferSEO
- Knowledge of on-page SEO elements: titles, headers, metadata, internal linking
- Skill in using Google Search Console and Google Analytics 4 (GA4) for performance analysis
- Competence in creating and refining AI-generated content (e.g., blog drafts, meta descriptions, FAQs)
- Experience or familiarity with SEO documentation tools like Notion or Confluence

**Key Expertise**
- **Keyword Research & Strategy**: Skilled in identifying, clustering, and mapping keywords using tools like Ahrefs, SEMrush, or SurferSEO
- **On-Page Optimization**: Proficient in optimizing titles, headers, meta descriptions, and internal links
- **AI-Enhanced Content Creation**: Experienced in using AI tools (e.g., ChatGPT, Jasper, Frase) to generate content drafts, FAQs, and featured snippet targets
- **Content Auditing & Topical Authority**: Ability to create AI-generated content briefs and build topical clusters
- **Performance Analysis**: Competent in using Google Search Console and GA4 to monitor and analyze SEO performance
- **Competitive Research**: Capable of summarizing competitor strategies directly from SERPs
- **SEO Documentation**: Organized in maintaining SEO workflows and reports using Notion or Confluence
- **Link Building Support**: Assisting in outreach and prospecting for backlinks

**Qualification**
- Must have completed a Bachelor’s degree (Engineering graduates will be considered a plus).
- Degree in Digital Marketing or an equivalent field is preferred. A certification in Digital Marketing is also an added advantage.
- Strong academic background is essential good scores in both 10th and 12th grade are mandatory.

**Experience**
- **1-3 years of relevant experience**:

- Practical exposure to **SEO tools** such as Ahrefs, SEMrush, Ubersuggest, Moz, or Screaming Frog
- Familiarity with **Google Search Console** and **GA4** for performance tracking and analysis
- Hands-on use of **AI content tools** like ChatGPT, Jasper, Claude, Frase, or SurferSEO
- Experience in **on-page optimization**, keyword research, and content auditing
- Exposure to **AI-driven content workflows**, including generating briefs, FAQs, and snippet strategies
- Organized and consistent in documenting SEO activities using **Notion** or **Confluence**:

- (Bonus) Experience with **schema markup**, **topical mapping**, or **SEO automation**

**Benefits**:

- 22 Paid Leaves
- 5 Days Working
- Good Company Culture
- Health Insurance
- Life Insurance
- Pension Scheme
- Statutory Benefits (PF & ESIC)
- Salary on time
- Yearly Picnic
- Annual Sports Day
- Monthly Events
- Festival Celebrations

**Job Types**: Full-time, Permanent

Pay: ₹10,116.87 - ₹20,000.00 per month

**Benefits**:

- Leave encashment
- Paid time off
- Provident Fund

Application Question(s):

- Do you have experience in technical SEO (site audits, page speed optimization, mobile SEO)?
- How many years of hands-on experience do you have in SEO (On-page & Off-page)?
- Have you previously worked on improving website ranking on Google for competitive keywords? Give one example.
- Are you comfortable working full-time from our Surat office?
- What is your current notice period?
- What are your salary expectations?

**Education**:

- Bachelor's (required)

**Experience**:

- SEO tools: 1 year (required)

Work Location: In person