Digital Marketing Executive

4 days ago

Gujarat, India Jewel pro tech Full time

**_Responsibilities:_**
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility, drive traffic, and increase sales for our diamond Jewellery showroom.
- Manage and optimize Google Ads and Facebook Ads campaigns to maximize ROI and achieve key performance metrics.
- Utilize AI tools like ChatGPT to create compelling and engaging content for various online platforms, ensuring consistent brand messaging.
- Collaborate with the creative team to develop visually appealing and impactful digital assets that resonate with our target audience.
- Basic understanding of SEO principles to optimize website content and structure for improved search engine visibility.
- Conduct data analysis to identify trends, insights, and opportunities for improvement in digital marketing efforts.
- Prepare regular reports to track key performance indicators (KPIs) and provide actionable recommendations based on data-driven insights.
- Stay updated with industry trends and emerging digital marketing technologies to ensure our strategies remain innovative and competitive.
- Monitor and manage our online reputation, responding to customer reviews and inquiries in a timely and professional manner.
- Work closely with cross-functional teams to align digital marketing initiatives with overall business goals.

**_Requirements:_**
- Bachelor’s degree in Marketing, Communications, Computer Science or a related field.
- 2 to 4 years of hands-on experience in digital marketing, with a proven track record of successful campaigns.
- Expertise in managing Google Ads and Facebook Ads campaigns, including budget allocation, targeting, and optimization.
- Proficiency in content creation using AI tools like ChatGPT to produce engaging and relevant materials.
- Basic knowledge of SEO principles and best practices to improve website visibility.
- Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent written and verbal communication skills.
- Detail-oriented mindset with a commitment to delivering high-quality work.
- Proactive and adaptable attitude to keep up with the ever-evolving digital landscape.
- Ability to work collaboratively in a team environment and communicate effectively with cross-functional teams.

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