Marketing Communications Executive

**Role Overview**

We’re seeking an experienced and creative **Marketing Communicaion Executive**to lead communication across web, marketing, and campaign assets. You will craft compelling narratives, develop B2B messaging frameworks, and produce high-impact content that connects with our target audiences and supports brand, sales, and product marketing goals.

This **isn’t about just managing a content calendar or putting up routine posts**. We looking for a true collaborator — someone who gets the _pulse_ of social media, stays ahead of trends, understands emerging tech and culture shifts, and most importantly, loves the art of storytelling and digital influence.

The role requires a unique blend of hustle, creativity, and consistency. You’ll be helping craft a voice, shape narratives, and distribute content that’s not only seen — but remembered. From structuring thought pieces and capturing behind-the-scenes moments to identifying content opportunities and experimenting with formats — there’s a lot to explore and own.

**Key Responsibilities**
- Develop and execute **comprehensive content strategies** for IT services and loyalty platforms
- Write and manage content across formats including:

- Website pages and landing copy
- Blog articles and thought leadership content
- Social media posts and campaign messaging
- Sales decks, case studies, whitepapers, and eBooks
- Webinar and explainer video scripts
- Align all content with brand voice, audience expectations, and business goals
- Collaborate with designers and marketers to bring content to life visually
- Leverage **SEO best practices** to optimize digital content for search visibility
- Maintain and manage a content calendar for consistent publishing and engagement
- Track content performance metrics and adjust strategy based on insights
- Assist with crafting press releases, announcements, and external communications
- Stay updated on trends in tech, marketing, and digital storytelling

**Required Skills & Experience**
- Bachelor’s degree in **English, Communications, Marketing**, or a related field
- **4+ years of professional writing experience** (preferably in a B2B or IT/agency environment)
- Proven ability to craft engaging narratives across multiple formats and audiences
- Excellent grammar, editing, and proofreading skills with attention to detail
- Strong understanding of **content strategy**, brand positioning, and audience targeting
- Familiarity with tools like **Grammarly, SEMrush, Google Analytics, WordPress**, and content management systems
- A portfolio showcasing diverse writing samples across industries and formats

**Preferred Qualifications**
- Prior experience writing for **technology, SaaS, or loyalty marketing**:

- Understanding of **UX writing**, microcopy, and customer journey content
- Ability to work independently and manage multiple content streams in a fast-paced environment

**Why Join Us?**

At Innovative Incentives, you’ll be part of a fast-growing, merit-driven environment where your contributions have real impact. Whether you’re shaping strategy, building platforms, managing operations, or driving client success — you’ll work alongside passionate teams and gain exposure to high-impact projects across functions. We offer direct access to leadership, opportunities for cross-functional growth, and a culture that values initiative, learning, and ownership. If you’re looking to grow in a collaborative and future-focused organization, we’d love to have you on the journey.

Pay: ₹30,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Ability to commute/relocate:

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (required)

**Location**:

- Mohali, Punjab (required)

Work Location: In person