Digital Marketing Executive

**Responsibilities**:

- Creating Digital Marketing strategies in accordance to client goals and requirements.
- Management of social media channels.
- Creating brand awareness by developing engaging, creative and innovative content for regular posting, which enlightens audiences and promotes brand-focused messages.
- Structuring behavioural aspects of potential customers.
- Set and achieve account targets.
- Ability to meet deadlines.
- Regularly monitoring the competitor social media sites and creating analysis reports.
- Tracking relevant social media influencers for various brands to enhance overall brand reputation and extend the reach through influencer channels.
- Keep up to date with any social media trends.
- Provide a social media performance report for the clients
- Planning of marketing strategies to help drive traffic, engagement & Leads.
- Responding to any mentions over social media.
- Creating and promoting company blogs.
- Audits and analyses social media presence, including digital advertising costs and returns.
- Creating written pieces that are sharp, memorable and effective at prompting readers to take action.
- Maintaining a secure database of all login credentials.
- Taking care of the different aspects of Digital Marketing from Ads, Social Media Marketing, Performance marketing etc.
- Creating strategies to increase online traffic, generate leads, remarketing strategies for the client’s growth.
- Plan and manage various social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, Quora, Pinterest, Google, Reddit etc.
- Develop and monitor campaign budgets.
- Tracking the conversions and improving the percentages and numbers.
- Improving the user experience on the company’s website which includes design, content and usability.
- Prepare accurate reports and analyse the performance of the marketing campaigns. Accordingly, they should take action/s after understanding the analysis.
- Coordinate with different departments to improve the overall results.
- Identify the latest trends and technologies emerging in the market. They should also respond to them quickly.
- Evaluate the important metrics which affect the traffic website, target audience, and service quotas.
- They should also work with the team daily to brainstorm innovative and new growth strategies.
- Manage and oversee all different contests, digital projects, and giveaways properly.
- Collecting and Evaluating customer feedback data regularly.
- Evaluating competitor’s Digital Marketing strategies, creating plans and providing suggestions to perform better.

**Job Requirements**:

- A bachelor’s degree in marketing major or a relative field is a must.
- In-depth knowledge of different social media platforms, website analytics, and best practices.
- Good knowledge of different digital marketing channels.
- Good knowledge and experience with online marketing tools and best practices.
- Able to work with colleagues at all levels to develop marketing goals and evaluate results
- Good at problem-solving and writing skills.
- Highly creative in work and has great analytical skills.
- Outstanding interpersonal and communication skills.
- Stay up-to-date with the latest trends in the industry and technologies in the market.
- Ability to multi-task and meet strict deadlines.
- Should have experience in a leadership role. (Added advantage)
- Having an understanding of CSS, HTML, JavaScript would be an advantage.