Social Media Executive

KRA: Develop and manage engaging content (text, image, video) for various social media platforms.

Measurement: Number of posts per week, engagement rate (likes, shares, comments), content reach.

Social Media Strategy Development

KRA: Design and implement social media strategies to align with business goals.

Measurement: Increase in followers/subscribers, engagement rate, achievement of campaign objectives.

Community Management

KRA: Manage and respond to community interactions on social media platforms.

Measurement: Response time to comments and messages, sentiment analysis, resolution rate of customer issues.

Analytics and Reporting

KRA: Monitor, track, and report on social media performance using analytics tools.

Measurement: Monthly reports on KPIs such as reach, engagement, conversion rates, ROI from social media campaigns.

Brand Awareness and Reputation Management

KRA: Enhance brand presence and manage online reputation.

Measurement: Increase in brand mentions, positive sentiment ratio, reduction in negative feedback.

Campaign Management

KRA: Plan, execute, and optimize social media advertising campaigns.

Measurement: Click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS).

Collaboration and Coordination

KRA: Work with internal teams (marketing, sales, product) and external partners (influencers, agencies) to amplify social media efforts.

Measurement: Number of collaborative campaigns, increase in collaborative engagement metrics, partner satisfaction.

Trend Monitoring and Innovation

KRA: Stay updated with the latest social media trends and tools, and recommend innovative approaches.

Measurement: Implementation of new tools or strategies, staying ahead of trends, percentage increase in engagement or reach from new initiatives.

Example KRA Breakdown:
Content Creation and Curation

Develop a monthly content calendar with at least 20 posts across all platforms.

Achieve an average engagement rate of 5% per post.

Social Media Strategy Development

Increase Instagram followers by 15% over the next quarter.

Grow LinkedIn engagement by 20% in six months.

Community Management

Respond to 90% of comments and messages within 24 hours.

Achieve a positive sentiment score of 80% on social media mentions.

Analytics and Reporting

Provide detailed monthly performance reports including insights and actionable recommendations.

Track and report a 10% increase in website traffic from social media sources.

Brand Awareness and Reputation Management

Increase brand mentions by 25% in the next quarter.

Maintain a negative feedback ratio below 5%.

Campaign Management

Run at least two major social media campaigns per quarter.

Achieve a CTR of 2% and a CPA below $10 for each campaign.

Collaboration and Coordination

Execute at least one cross-departmental campaign per month.

Onboard and manage three new influencer partnerships within six months.

Trend Monitoring and Innovation

Implement at least one new social media tool or trend quarterly.

Achieve a 10% increase in engagement through innovative content formats.

Setting clear KRAs helps ensure that the Social Media Executive's efforts are aligned with the company’s goals and that their performance can be effectively measured and manage

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹30,000.00 - ₹40,811.40 per month

**Benefits**:

- Health insurance
- Leave encashment
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 2 years (preferred)
- total work: 2 years (preferred)

License/Certification:

- Digital marketing (required)

Work Location: In person