Digital Marketing Executive

4 days ago

Jaipur, India Axestrack Full time

**Axestrack Software Solution Pvt Ltd** is looking forward for Digital Marketing Executive (CW/SEO/SM) and open to welcome a versatile talent within team. If you want to expand the horizon, opportunity is open for you.
- You have a relevant experience of 3+ years (experience in B2B SaaS is a bonus)
- Have experience optimizing at least one top-tier CMS (experience with WordPress highly desirable)
- You’re a pro at content writing and have demonstrated your impact through boosting website traffic and organic search traffic metrics especially lead generation
- You have an experimental mindset and are not afraid to try new things

**KEY RESPONSIBILITIES (Keywords Optimization, Content Creation, Competitor & Traffic Analysis and Authority Backlinks)**
- Perform keyword research regularly to optimize the website for existing content and discover new opportunities using SEO best practices to increase traffic to the company website
- Ownership of company’s page ranking on top position, conduct website SEO audits including competitor analysis and report the overall growth & health metrics (weekly, monthly, and quarterly)
- Responsible for ensuring that content does not violate any copyrights/plagiarism/any legal issues
- Define lead flow processes and lead generation/Conversion Optimisation
- Research and recommend websites to improve backlink profiles, address toxic links, earning new high-quality links from relevant sites and organic rankings for target keywords by reclaiming broken back links, unlinked brand mentions, and report on inbound links and linking domains and other KPIs
- Be brand aware and use socially accepted digital platforms for establishing company’s brand on the platforms like FB, LinkedIn, Twitter, Instagram, YouTube and so on.
- Social Media Marketing: Designing and finalizing the images/visuals to be displayed alongside the content, targeting audience with special focus on the demographics, for maximum results
- Working experience on SEO Tools like SEMRush, aHrefs, Screaming Frog/Visual SEO Studio, Google Analytics, and Search Console

**Job Location**:Jaipur

**Job Type**: work from office (Full Time)
**Salary**: As per industry norms

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