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International Marketing Assistant

2 weeks ago

Bengaluru Karnataka, India The APM Group Full time

**Job Title**: International Marketing Assistant (Copywriting)

**Reports to**: Customer Insight Manager with local people management from APMG India

**Role Summary**

A perfect opportunity for an ambitious, digitally creative individual to join a dynamic, fast-paced international team, based at global head office in the UK. Here at APMG we are committed to learning and development; working with world leading organisations, governments, and training companies to deliver certifications and best practice solutions across the globe.

This is a brilliant opportunity to learn, build and develop your digital marketing career.

You will work across the full digital marketing lifecycle from campaign planning, content creation, deployment, automation, analytics, optimisation, and retirement. You will adopt cutting edge tools, leading practice and gain international experience as we deliver our campaigns around the world.

Teamwork is at the heart of what we do, and you will be mentored by a range of senior colleagues from across our international business. Our values include embracing challenges and innovation, teamwork, and learning from experience. We will work together on a development plan to turn your aptitude into real hands-on experience, building confidence and credibility.

This varied and interesting role that would suit a team player who as a creative content creator can turn ideas into images, video, and brilliant copy.

Our culture is agile, open, and collaborative. We learn from each other.

This role is based in our Bengaluru office. However, we support hybrid working, pending set-up and following successful completion of the probationary period. You must be willing to travel for training, meetings, and events from time to time.

**Responsibilities**:

- Assist with the creation of content for social media as part of an integrated digital marketing campaign including, images, text, video, and audio.
- Create and curate social posts to various platforms including LinkedIn, Instagram, Facebook, YouTube, Vimeo, TikTok.
- Build and maintain marketing automation workflows which create and measure meaningful engagement with our audiences
- Create content for a range of educational live events including live streams, webinars, and panel discussions.
- Assist the international marketing and business development teams to create local campaigns which deliver growth.
- Work closely with the Business Insight Team to discover, gather and leverage data from our social, marketing, and internal systems.
- Use a range of analytical tools including Google Analytics, Google Data Studio, and Tableau to visualise campaign performance, seeking out useful trends.
- Support APMG’s social media strategy to grow brand awareness and acquire new audiences through content creation, management of customer enquiries and monitoring.
- Contribute to brainstorming sessions to generate creative ideas for campaigns.
- Join online meetings to work with colleagues across the globe.
- Administrative and other support to assist with the efficient running of the business as required.

**Qualifications and experience**
- At least two years’ previous experience in a digital marketing role, including copywriting.
- First degree (or equivalent) in a relevant qualification such as English, Marketing, Journalism or Media
- High school in English and Maths.
- Created and curated content on social media such as Instagram, YouTube, TikTok or blogs

**Skills and knowledge**
- Visualise a brief into images, video and copy within deadlines; planning, and prioritising work accordingly.
- Proven written and verbal English communication skills
- Strong interest in digital and social media trends, in particular professional learning and education
- Adaptable and flexible to cope with differing demands.
- Able to work independently and as part of an international team.
- Able to form effective working relationships with key stakeholders.
- A good standard of digital literacy including the use of cloud e.g. Google Docs, Office 365, etc.
- Experience of using Canva.
- Interest in learning or existing knowledge of creative apps including Procreate, Premier Pro, Adobe, iMovie, FCPX, Videopad, Pencil 2D, Blender etc.,
- Knowledge of business processes and procedures.
- Awareness of conditions or factors that affect customer needs and satisfaction (or good customer skills).
- Willingness to engage with data analytics and dashboards to improve skills and understanding.
- Additional language skills are ideal, but not essential.
- Willingness to utilise generative AI tools within organisation’s guidelines.

**Useful but not essential**
- Video creation and editing skills and experience

**Competencies**
- Achieving Excellence_

Communication - Level 3:

- Provides clarity through explanation
- Ensures both the what and the why in communication are clear

Adding Customer Value and Continuous Improvement - Level 3:

- Ensures personal service delivers ‘above and beyon