Digital Marketing Executive
2 weeks ago
**Job Title**: Digital Marketing Executive
**Experience**: 1 -2 years (excluding internships& freelancing )
**Job Summary**:
**Roles & Responsibilities**:
- Plan, execute, and continuously optimize LinkedIn Ads (mandatory) and Google Ads campaigns for effective lead generation.
- Drive paid strategies with precise audience targeting, A/B testing, and keyword research to maximize ROI.
- Analyze campaign data, generate performance reports, and provide actionable insights for improvement.
- Collaborate with the design and content teams to create high-converting ad copies, creative, and landing pages.
- Actively promote and support marketing around tech events, expos, and industry gatherings to maximize outreach and lead flow.
- Grow and engage the company’s presence on LinkedIn and other relevant B2B platforms.Stay updated with the latest trends in performance marketing, PPC, and event-based promotions.
**Education**:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience in LinkedIn Ads and Google Ads is mandatory.
- Strong understanding of lead generation strategies, especially in the B2B tech domain.
- Participation or promotional involvement in tech events like TechExpo or similar is a plus.Certifications in Digital Marketing, Google Ads, or LinkedIn Ads are an added advantage.
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹29,166.00 per month
Schedule:
- Day shift
Work Location: In person
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