Growth Marketer

20 hours ago

Chennai, India GoFrugal Technologies Full time

Are you ready to build GOFRUGAL's partner program brand and mint money out of it?

You will ignite your marketing attitude, fire up your persuasion skills and turn the brand into a money machine. You will consistently sow the seeds in the market and increasingly grow the demand for the channel partner program

Will I be selling the brand, you ask? No, quite to the contrary. You will make the partners want to sign-up for the brand. See the difference? Join us. You will be making a difference

**Roles and responsibilities**:
**Drive demand generation activities for business success team**
- Become a master of channel partner marketing by doing continuous primary research to understand the market dynamics
- Generate prospective leads from web search, social media, service vendors of GOFRUGAL customer base for new partner sign-ups
- Analyze the competitor positioning, promotional tactics, online performance and retaliate with counter strategy
- Own GOFRUGAL's partner program website, social channels and product listing profiles
- Align and work all the promotion initiatives with digital marketing SEO/SEM team
- Strive for maximizing ROI by driving the offline (trade shows, exhibitions, conferences) and online campaigns for channel partner marketing
- Grow the partner base incrementally across regions by creating testimonials, generating user reviews and performance encouragement posters
- Own the content calendar to establish our partner program positioning and messaging across channels
- Identify path patterns, weakest points by consistently measuring campaign performance to generate maximum relevant leads from market
- Spotting opportunities for scaling our partner business in new markets and target segment

**Empower partners to increase market reach**
- Reach out to minimum 3-5 partners everyday to understand their promotion quality and assist them to improve iteratively for generating consistent demand
- Review partner sales data, help them spot untapped opportunities
- Assist partners to generate opportunities by fine tuning their execution of webpage, social channels and event participation
- Build a loyal customer base to partners by assisting them with capturing testimonial videos, creating solution presentations, and conducting online training webinars
- Work with partner's marketing team to develop and execute GTM strategy for their target market based on market trends and competitors
- Collaborate with the marketing team to ensure right sales enablement collateral reach partners for faster and quality conversion
- Sharpen sales and promotion skills of partners through webinars and by creating relevant help materials

**You will not fit in the role if**
- You think the job ends with running campaigns and not iteratively improving the outcome
- You are not comfortable in experimenting new channels of demand generation
- You are an individual rock star performer and not a team player.
- You cannot collaborate with intense engagement with right people at right time for the right solution
- You need someone to follow up on your work and not a good self-learner and find it difficult to go extra mile
- You do not enjoy continuous feedback and learning
- You feel like a victim in every challenge raised by customers or partners
- You love blaming others instead of seeking help to get the job done when it matters
- You are afraid to raise challenges at work even if its your senior
- You feel daily stand-ups, weekly reviews and course correction are too much pressure
- You just want a 9 to 5 job

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