SAP Bods Data Migration

2 days ago

Chennai Tamil Nadu, India Cognizant Full time

**Job Summary**

**Responsibilities**
- Analyze and interpret data to provide actionable insights for marketing campaigns.
- Utilize SAP Marketing Cloud to manage and optimize marketing plans and campaigns.
- Develop and maintain segmentation and target groups within SAP Marketing Cloud.
- Oversee content management processes to ensure accurate and timely delivery of marketing materials.
- Manage contacts and profiles within SAP Marketing Cloud to enhance customer engagement.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Provide regular reports and updates on campaign performance and effectiveness.
- Identify opportunities for process improvements and implement best practices.
- Support the finance and accounting teams with relevant data and insights.
- Ensure data integrity and accuracy across all marketing platforms.
- Assist in the development and execution of marketing strategies.
- Monitor industry trends and stay updated on new technologies and tools.
- Contribute to the overall success of marketing initiatives by providing valuable input and feedback.

**Qualifications**
- Possess strong analytical skills with the ability to interpret complex data.
- Have hands-on experience with SAP Marketing Cloud including Plan & Campaign Management Segmentation & Target Groups Content Management and Contacts & Profiles.
- Demonstrate excellent communication and collaboration skills.
- Show proficiency in data management and reporting.
- Have a background in finance and accounting is a plus.
- Exhibit strong problem-solving abilities and attention to detail.
- Be adaptable to a hybrid work model with no travel requirements.

**Certifications Required**

SAP Certified Application Associate - SAP Marketing Cloud (1909) or equivalent certification.

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