Copywriter - Ad Copywriting & Short Format Content

5 days ago

Kochi Kerala, India Mykare Health Full time

Job Title: Copywriter - Ad Copywriting & Short Format Content

Company: Mykare Health

Location: Kochi, Full-time

**Job Description**:
Mykare Health is seeking a talented and experienced Expert Copywriter specialising in ad copywriting and short format content creation. As an integral part of our marketing team, you will be responsible for crafting compelling and engaging copy that drives brand awareness, customer engagement, and conversion across various digital platforms.

**Responsibilities**:
Ad Copywriting: Develop highly effective and persuasive ad copy for digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, etc. Tailor messaging to target specific audiences and optimise for maximum click-through rates and conversions.

Short Format Content Creation: Produce engaging short-form content for social media platforms, including but not limited to, captions, tweets, and short video scripts. Create content that resonates with our target audience and aligns with our brand voice and messaging strategy.

Collaboration: Work closely with the marketing team, including graphic designers and marketing strategists, to brainstorm ideas, develop concepts, and execute campaigns that meet strategic objectives and drive results.

Brand Consistency: Ensure consistency in messaging, tone, and brand voice across all marketing channels and touchpoints. Uphold brand guidelines and standards while infusing creativity and innovation into copywriting efforts.

Qualifications:
Bachelor's degree in Marketing, Communications, English, or related field.

Proven experience as a copywriter, with a strong portfolio showcasing successful ad campaigns and short format content.

Exceptional writing skills with a keen eye for detail and the ability to craft compelling, error-free copy under tight deadlines.

Deep understanding of digital marketing principles and best practices, particularly in relation to ad copywriting and social media content creation.

Proficiency in utilising analytics tools to measure and optimise content performance.

Strong collaborative and communication skills, with the ability to work effectively in a team environment.

Creative thinking and problem-solving abilities, with a passion for staying ahead of industry trends and emerging technologies.

**Benefits**:
Competitive salary commensurate with experience.

Health insurance coverage.

Opportunities for professional development and growth within a dynamic and innovative healthcare startup environment.

Flexible work schedule and a supportive team culture.

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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