Social Media Executive

**About Company**:
AjnaLens is a Human-First Organization. Named after ‘Ajna’, the sixth chakra or the third eye, AjnaLens strives to transform the lives of humans and help them unleash their true potential. The impact-driven startup is on a mission to create a skill-first world with equal economic opportunities by redefining learning and human development.

Over the years, AjnaLens has built state-of-the-art immersive learning solutions to help governments, education institutes and fortune 500 companies in their digital transformation journey.

AjnaLens is trusted by 30+ prestigious clients like the Indian Army, Indian Navy, DRDO, Ministry of Defence, Vedanta, L&T, and Tata Technologies among others.

AjnaLens has filed 20+ patents in augmented reality, virtual reality and allied fields.

**Job Role**: Social Media Specialist

**Location**:Thane (Work from the office)

**Who are we looking for**:

- Should have managed social media, brand content and ORM at scale, end to end.
- Thorough understanding of the social media landscape including especially LinkedIn, Instagram, YouTube, Twitter, and Discord
- Should have created and promoted brand videos (exclusively for digital) and created and run a cross-platform social media strategy
- Can analyze data, insights, and performance metrics to boost engagement and reach on social media
- An energetic and self-driven individual with strong communication and presentation skills
- A great storyteller who can create visually and emotionally compelling stories

**Top 3 Daily Tasks**:

- Daily you will be actively managing content production & design
- Daily you will be creating, managing and executing a content calendar
- Daily you will be monitoring the metrics (weekly target) and taking proactive measures to meet those targets

**Minimum work experience is required**:

- 2+ years of work experience.

**Top 5 Skills you should possess**:

- Previous experience in managing Social Media presence in a B2B digitally-driven (e-Comm, start-up or tech) company
- Proven strategies that have helped build a brand on social media or improved conversions for a brand
- Exposure to Global Brands in a high brand compliance environment or experience at a top ad agency is a plus
- Someone well-versed with the best practices, latest trends and latest updates in the algorithms
- Asana, or Trello project management experience.

**What would you be expected to do**:

- Develop a robust social media strategy to boost following and visibility across various platforms
- Identify and define the most important social media KPIs and monitor them regularly
- Create a monthly social media calendar with relevant special days, hashtags, and occasion-specific campaigns
- Run ad campaigns on social media platforms and optimize them to deliver better results
- Consistently measure the performance of each social channel, make timely adjustments to improve performance and work cross-functionally as an informed consultant to make relevant recommendations to editorial strategy
- Keep track of the latest trends, hashtags, and developments on social media and use them to create content and improve overall performance
- Manage and oversee the creation of high-quality content - both written and visual - for the social media platforms
- Lead what the visual look and feel of each platform looks like, the tone of voice and daily editorial optimization
- Co-ordinate and pass on consumer reviews to the respective team for action.

**Salary**: ₹600,000.00 - ₹1,000,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Thane - 400604, Maharashtra: Reliably commute or planning to relocate before starting work (required)
- Health insurance