Team Member

17 hours ago

Hyderabad Telangana, India Cognizant Full time

**Job summary**

**Responsibilities**
- Utilize Adobe Analytics to track and analyze website performance providing actionable insights to improve user experience and business outcomes.
- Manage and maintain project tasks using Jira ensuring timely completion and effective collaboration among team members.
- Create and maintain detailed reports and dashboards in MS Excel and Advanced Excel to support data-driven decision-making processes.
- Develop and deliver compelling presentations using MS PowerPoint to communicate project progress results and recommendations to stakeholders.
- Plan execute and optimize digital advertising campaigns using Google Ads and SA360 to achieve targeted business goals.
- Collaborate with cross-functional teams to ensure seamless integration of analytics and advertising strategies.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and identify areas for improvement.
- Provide regular updates and reports on campaign performance to senior management and other stakeholders.
- Conduct thorough market research and competitor analysis to inform strategic planning and decision-making.
- Assist in the development and implementation of best practices for data management and analysis.
- Support the team in troubleshooting and resolving technical issues related to analytics and advertising tools.
- Stay up-to-date with industry trends and advancements in digital marketing and analytics technologies.
- Contribute to the continuous improvement of processes and methodologies to enhance team efficiency and effectiveness.

**Qualifications**
- Possess strong expertise in Adobe Analytics with a proven track record of delivering actionable insights.
- Demonstrate proficiency in using Jira for project management and collaboration.
- Exhibit advanced skills in MS Excel and Advanced Excel for data analysis and reporting.
- Show proficiency in creating impactful presentations using MS PowerPoint.
- Have hands-on experience with Google Ads and SA360 for managing and optimizing digital advertising campaigns.
- Display excellent analytical and problem-solving skills.
- Possess strong communication and interpersonal skills to effectively collaborate with team members and stakeholders.
- Show a proactive and self-motivated approach to work.
- Demonstrate the ability to manage multiple tasks and projects simultaneously.
- Exhibit a keen attention to detail and a commitment to accuracy.
- Stay current with industry trends and best practices in digital marketing and analytics.
- Have a strong understanding of data privacy and security principles.
- Hold a relevant certification in Adobe Analytics or Google Ads.

**Certifications Required**

Adobe Analytics Certification Google Ads Certification

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