Digital Marketing Expert for Coaching Centre

2 weeks ago

Chandigarh Chandigarh, India jury academy Full time

**Key Responsibilities**:

- **Search Engine Optimization (SEO)**:

- Conduct keyword research to identify opportunities for organic search growth.
- Optimize website content, including meta tags, headers, URLs, and image alt texts.
- Develop and implement on-page and off-page SEO strategies.
- Perform technical SEO audits and work with the web development team to resolve issues.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, etc.
- Stay up-to-date with the latest SEO trends and algorithm updates.
- **Social Media Optimization (SMO)**:

- Develop and execute social media strategies across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
- Create engaging and shareable content tailored to each platform’s audience.
- Monitor social media trends and best practices.
- Engage with followers, respond to comments, and manage online communities.
- Analyze social media performance using analytics tools and adjust strategies as needed.
- **Content Management**:

- Collaborate with the content team to ensure SEO best practices are incorporated in content creation.
- Assist in developing a content calendar aligned with SEO and social media goals.
- Optimize blog posts, articles, and other content for search engines and social media.
- **Link Building**:

- Identify and pursue opportunities for high-quality backlinks.
- Build relationships with industry influencers, bloggers, and other relevant sites for link-building opportunities.
- Monitor and analyze the backlink profile to ensure link quality and relevance.
- **Reporting and Analysis**:

- Provide regular reports on SEO and SMO performance and insights.
- Use data-driven analysis to improve strategies and achieve targets.
- Set measurable goals that demonstrate improvement in marketing efforts.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
- Proven experience as an SEO/SMO Executive or similar role.
- Strong understanding of search engine algorithms, ranking methods, and best practices.
- Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc.
- Experience with content management systems (CMS) like WordPress.
- Familiarity with HTML, CSS, and JavaScript for SEO purposes.
- Excellent knowledge of social media platforms and their analytics tools.
- Strong analytical skills and attention to detail.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.

**Preferred Qualifications**:

- Certification in SEO or digital marketing.
- Experience with paid search marketing (PPC).

**Job Types**: Full-time, Permanent

Pay: ₹15,086.00 - ₹25,197.80 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift
- Fixed shift
- Morning shift

Supplemental Pay:

- Commission pay
- Overtime pay

**Education**:

- Bachelor's (required)

**Experience**:

- PPC Campaign Management: 1 year (preferred)
- total work: 1 year (preferred)
- SEO: 1 year (required)

Work Location: In person

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