Marketing and PR Executive

2 weeks ago

Pune Maharashtra, India TFG Infotech Pvt. Ltd. Full time

**Job Title: PR Executive**

**Location**: Pune, Maharashtra, India

We are looking for a talented and enthusiastic PR Executive to join our team at Yoga Studio in Pune. As a PR Executive, you will be responsible for managing and enhancing our studio's public image and reputation through strategic communication and media relations efforts.

**Responsibilities**:

- Develop and implement strategic PR campaigns to promote Yoga Studio and its offerings to the public, media, and relevant stakeholders.
- Cultivate and maintain relationships with journalists, bloggers, influencers, and other media professionals to secure media coverage and press opportunities.
- Write and distribute press releases, media pitches, and other PR materials to targeted media outlets and platforms.
- Monitor media coverage and social media channels for mentions of [Yoga Studio Name], its events, and key topics related to yoga and wellness.
- Coordinate and facilitate media interviews, photo shoots, and press events, ensuring a positive and consistent brand presence.
- Serve as the primary point of contact for media inquiries and interview requests, responding promptly and professionally to media representatives.
- Collaborate with the marketing team to integrate PR initiatives with overall marketing strategies, campaigns, and promotions.
- Monitor industry trends and competitor activities to identify opportunities and insights for PR initiatives.
- Measure and analyze the effectiveness of PR efforts, providing regular reports and insights to management.

**Requirements**:

- Bachelor's degree in Communications, Public Relations, Journalism, or related field.
- Proven experience in PR, media relations, or communications, preferably in the health, wellness, or lifestyle industry.
- Excellent written and verbal communication skills, with a keen eye for detail and storytelling ability.
- Strong interpersonal skills and ability to build and maintain relationships with media contacts and stakeholders.
- Creative thinking and problem-solving skills, with the ability to generate innovative PR ideas and strategies.
- Proficiency in social media platforms and PR tools/software.
- Pune local with flexibility to attend events and media engagements outside of regular office hours.

Pay: ₹10,000.00 - ₹25,000.00 per month

**Benefits**:

- Commuter assistance

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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