SEO Executive

4 days ago

Noida Uttar Pradesh, India GRAYGRAPH TECHNOLOGIES PVT LTD Full time

**JD for SEO Executive**

He must carry various responsibilities to optimise online presence and drive organic traffic to the client’s website. Below is a comprehensive outline of the critical areas he will be involved in:

- **Pre-Optimization Website Analysis**:

- Conducting a thorough analysis of the website to identify areas for improvement.
- Performing on-page checklist assessments.
- Conducting pre-optimization website analysis, competitor analysis, keyword research & analysis, baseline ranking check, duplicate content check, and Google penalty check.
- Backlink analysis to evaluate the quality and relevance of inbound links.
- **On-page Optimization**:

- Implementing on-page optimization techniques such as website canonical checks, image alt tags optimization, content optimization, and SEO-friendly URL setup etc.
- Ensuring website navigation is user-friendly and implementing necessary improvements.
- Setting up essential tools, including Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, and schema markup.

**Off-page Activities**:

- Engaging in off-page optimization activities such as external blog writing, article submissions, social bookmarking, and press release distribution.
- Creating and sharing infographics across various social media networks.
- Managing local business listings and optimising for location-based searches.
- **Backlink Audit**:

- Conducting regular audits of referring domains/backlinks to assess quality and toxicity.
- Monitoring keyword ranking using SERP tracking tools and providing regular performance reports.
- **On-page and Off-page Analysis**:

- Checking indexing and crawling status of assigned pages and blogs.Analysing keyword density, keyword stuffing, and keyword proximity.
- Conducting competitor analysis using tools like SEMrush, MOZ, and Screaming Frog.
- **Content Creation and Optimization**:

- Generating SEO-optimised content for guest posts, blogs, and articles.
- Ensuring all content is plagiarism-free and rewriting as necessary for AI-human mixture.
- **Guest Posting**:
**- **Websites Research Parameters of Guest Posting*
- Domain Authority
- Page Authority
- Spam Score
- High Traffic
- Outgoing Links
- **Finding and Researching Guest Post Sites**
- Competitor Analysis (using Semrush)
- Google Search Operators
- Social Media and Forums (Facebook, Twitter, Linkedin)
- Guest Blogging Directories
- **Outreach Approach**:

- Follow up with site editors or administrators.
- Focus on building genuine relationships with site owners and editors for long-term collaboration.
- Monitor the performance of published guest posts by tracking metrics.
- Establish relationships with website owners and bloggers to secure guest posting opportunities
- Conducting thorough keyword and topic research ensures that guest posts align with our SEO strategy.
- Checking your competitor's backlinks can also help you find websites that accept a guest post that provides value.
- Optimising guest posts for SEO.
- Tracking the performance of guest posts and adjusting our strategy as needed to improve results.

Pay: ₹15,000.00 - ₹22,000.00 per month

**Benefits**:

- Food provided
- Health insurance
- Leave encashment

Schedule:

- Fixed shift
- Monday to Friday
- Night shift
- US shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (preferred)

Work Location: In person

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