Content Writer

**Job Description (JD) for Content Writer**

**Job Title**: Content Writer
**Location**: patna
**Employment Type**: [Full-Time
**Experience**: [1-2]
**Reporting to**: Content Manager / Marketing Lead

**Job Overview**

**Key Responsibilities**
- **Content Creation**:

- Write and edit original, engaging, and informative content for websites, blogs, newsletters, social media, and other platforms.
- Develop content aligned with the brand voice and target audience preferences.
- **SEO Optimization**:

- Conduct keyword research and integrate keywords seamlessly into content to optimize for search engines.
- Stay updated on SEO best practices to ensure content drives organic traffic.
- **Research and Analysis**:

- Research industry-related topics to produce well-informed and accurate content.
- Stay updated on industry trends and competitors’ content strategies.
- **Content Strategy**:

- Collaborate with the marketing team to brainstorm content ideas and develop content plans.
- Align content with marketing goals, campaigns, and brand messaging.
- **Editing and Proofreading**:

- Review and edit content to ensure it is error-free, grammatically correct, and adheres to quality standards.
- Ensure content aligns with brand guidelines and tone of voice.
- **Performance Tracking**:

- Monitor the performance of published content using analytics tools.
- Use insights to refine content strategies and improve engagement.
- **Multimedia Content**:

- Collaborate with designers and video creators to develop multimedia content (e.g., infographics, videos).

**Qualifications**
- Bachelor’s degree in English, Journalism, Marketing, or a related field.
- [X+] years of experience in content writing, copywriting, or related roles.
- Excellent writing, editing, and proofreading skills.
- Proficiency in content management systems (e.g., WordPress) and basic SEO tools.
- Ability to write for diverse formats, audiences, and industries.
- Familiarity with social media platforms and content trends.
- Strong time management skills and the ability to meet deadlines.

**Key Performance Indicators (KPIs)**
- **Content Quality**:

- Number of content pieces approved with mínimal revisions (target: 90%).
- Feedback scores from managers or clients on content quality.
- **Content Volume and Deadlines**:

- Number of articles/blogs/posts written and published within deadlines.
- Percentage of tasks completed on time (target: 95%).
- **Engagement Metrics**:

- Average engagement rate (likes, shares, comments) for social media content.
- Average time on page and bounce rate for website/blog content.
- **SEO Performance**:

- Organic traffic generated by published content.
- Improvement in keyword rankings for targeted content.
- **Innovation and Creativity**:

- Introduction of new content ideas or formats (e.g., interactive posts, infographics).
- Implementation of innovative approaches to improve audience engagement.
- **Audience Growth and Reach**:

- Growth in audience size (followers, subscribers) attributed to content efforts.
- Increase in website visits from blog or article pages.
- **Team Collaboration and Contribution**:

- Positive feedback from team members on collaboration and communication.
- Active participation in team brainstorming sessions and strategy discussions.
- **Adaptability and Learning**:

- Number of upskilling activities completed (e.g., courses, certifications, or workshops).
- Ability to adapt writing style to match new client/brand requirements.

7857813595

Pay: ₹19,624.08 - ₹31,068.84 per month

Schedule:

- Day shift

**Experience**:

- Content writing: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person