Digital Marketing Executive

2 weeks ago

Calicut, India BottleCap Full time

**Responsibilities**:

- Monitor, analyze, and report on the performance of digital marketing campaigns using various analytics tools to identify opportunities for optimization.
- Stay informed about the latest digital marketing trends, platforms, tools, and strategies, and provide actionable insights to enhance our marketing efforts.
- Plan and execute A/B tests to improve conversion rates and overall campaign effectiveness.
- Manage and optimize our website for SEO and user experience, ensuring it reflects the latest industry standards and best practices.
- Create and curate engaging and shareable content for social media and other digital platforms.
- Collaborate with external agencies and vendors as needed for specialized digital marketing efforts.
- Utilize data-driven approaches to segment and target specific audience groups for personalized marketing campaigns.
- Keep track of competitors' digital marketing activities and industry trends to maintain a competitive edge.

**Requirements**:

- Proven experience as a Digital Marketing Executive or similar role with a focus on digital marketing strategies and implementation.
- In-depth knowledge of various digital marketing channels, tools, and platforms.
- Demonstrable experience in leveraging digital marketing techniques to achieve business objectives.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Up-to-date with the latest digital marketing trends, technologies, and best practices.
- Excellent communication and collaboration skills to work effectively within a team.
- Creative thinking and problem-solving abilities to generate innovative marketing ideas.

**Salary**: Up to ₹25,000.00 per month

Ability to commute/relocate:

- Calicut, Kerala: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (required)
- total work: 1 year (preferred)

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