Content Strategist

**About Brand**:PERCH** isn't just a brand but a cult which aims to elevate Lifestyle for its members. We have picked up the most important element first
- clothing, which elevates not only your look but confidence & mood as well. We'll keep adding more elements as we move forward

**Key Responsibilities**:

- Develop a comprehensive content strategy that aligns with brand objectives, target audience preferences, and business goals.
- Drive organic growth by optimizing content for search engines. Work with SEO specialists to identify keyword opportunities and integrate them into content. Use data and analytics to refine content strategy and improve overall performance.
- Collaborate with the creative and design teams to develop visually engaging content that reflects the brand’s identity and resonates with our audience. Provide guidance on photography, videography, and written content to ensure alignment with the overall brand look and feel.
- Develop and manage engaging social media content, including posts, stories, videos, and campaigns. Monitor trends and audience engagement to adapt content for platforms like Instagram, Facebook, LinkedIn Twitter, YouTube and Pinterest.
- Track content performance metrics such as engagement, website traffic, and conversion rates. Use insights to continuously improve content strategy and adapt to changing audience needs.

**Requirements**:

- 3+ Years of experience in content strategy, digital marketing, or a related field, preferably in the fashion or e-Commerce industry.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).

**Skills**:

- Strong understanding of content marketing, SEO best practices, and social media strategies.
- Exceptional writing, editing, and storytelling abilities.
- Experience using Content Management System (CMS) and analytics tools (Google Analytics, Social Media Insights, etc.).

**Personal Attributes**:

- Creative and innovative thinker with an eye for detail.
- Excellent communicator with collaborative attitude.
- Self-motivated and data-driven, able to analyze performance and optimize content strategy.

If you're a strategic thinker with a flair for fashion & lifestyle and a deep understanding of digital content, we would love to have you join our rocketship team.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Application Question(s):

- What experience do you have developing content strategies for a D2C brand, particularly in the fashion industry?
- How do you approach creating a content calendar for a menswear brand, and what key factors do you consider?
- How do you stay updated on the latest trends in fashion and digital content creation?
- In your experience, what types of content perform best for engaging a menswear brand’s audience on platforms like Instagram and Facebook?
- Work location in Paschim Vihar, West Delhi, are you comfortable Commuting or Working On-Site Full-Time?
- What's your last drawn monthly salary?
- Would you be comfortable with a compensation of up to ₹50,000 per month for the role of Content Strategist?

**Experience**:

- Content Strategist: 3 years (required)
- Copywriting: 3 years (required)

Work Location: In person