Google Marketing Executive
7 days ago
**Key Responsibilities**:
- **Google Marketing**:
- Develop, implement, and manage Google Ads campaigns, including search, display, shopping, and remarketing.
- Optimize campaigns for maximum ROI through keyword research, ad copy testing, and bid management.
- Conduct A/B testing for ad creatives and landing pages to improve performance.
- Monitor and analyse campaign performance using Google Analytics and other tools.
- Stay updated with Google Ads platform changes and trends.
- **SEO Strategy and Implementation**:
- Conduct keyword research and develop SEO strategies to improve organic rankings.
- Perform on-page optimization, including meta tags, internal linking, and content improvements.
- Execute off-page SEO tactics such as link-building and outreach campaigns.
- Analyse website performance using tools like Google Search Console, SEMrush, and Ahrefs.
- Identify and resolve technical SEO issues to enhance site health.
- **Content and Analytics**:
- Collaborate with content teams to create SEO-friendly content for blogs, websites, and social media.
- Track, report, and analyse website traffic and performance metrics.
- Generate insights and recommendations for continuous improvement of digital marketing strategies.
- **Trend Monitoring and Innovation**:
- Keep abreast of emerging digital marketing trends and algorithm updates.
- Suggest innovative strategies to gain a competitive edge in the online marketplace.
Pay: ₹30,000.00 - ₹60,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Lead generation: 5 years (required)
- total work: 5 years (required)
- Marketing: 5 years (required)
**Language**:
- English (preferred)
Work Location: In person
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