Field Marketing-intern
1 day ago
GoodWorker is an exciting new technology start-up with a social agenda, set up with one dream in mind; helping to transform the lives of blue-collar workers around the world, by leveraging Web 3.0 technologies. Our focus is to start with helping them in advancing their careers and thereby enabling them to improve quality of lives for themselves & their families. Our vision is to create value for workers and employers, impacting 300 million lives by 2030.
GoodWorker is a joint venture between Schoolnet India & LemmaTree (a 100% subsidiary of Temasek, Singapore with hubs in India & Germany) - It started with us raising 34 MN USD in late 2020 followed by building our founding team (headquartered in Bangalore) in 2021. We launched & scaled a biz model that leverages the marketplace of hiring partners across India, to help workers not only discover jobs across sectors but also handhold them till they finally join employers of their choice
**Role and Responsibilities**:
- Plan and execute a no. of marketing initiatives to help achieve GoodWorker's vision by driving user adoption of GoodWorker's free Job Search and Learning app
- Carry out market research and demographic study of the designated regions through ground surveys and product interviews
- Act as the sole GoodWorker representative on the ground directly engaging with end users
- Induce community mobilization by spreading awareness about GoodWorker's jobseeker app and drive app installs in designated regions
- Educate and support users on how to get the best out of GoodWorker app and its features
- Represent GoodWorker in local job fairs and execute corresponding marketing activities
- Mobilize jobseekers from colleges and educational institutions by implementing Campus Ambassador programs
- Plan and execute social media strategies to engage with target user groups online
**Skills & Qualifications**:
- Self-starter and undying passion to make a difference in the society
- Local Geography Familiarity is a must
- Ability and readiness to work on the ground
- Good communication and interpersonal skills
- Tech savvy to understand the product and empathize with user requirements
- Excel skills (good to have)
Duration of the internship: 1 month (extendable up to 3 months)
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