Test Job prod1

4 days ago

Agartala, India Asian Paints Full time

**Role Identifier**

**Job Title
- Brand Manager - Colors**Department**
- Brands**Reporting to**
- Group Brand Manager**Grade**
- Managers/M/6**Jobs Reporting Into**
- None**Location / Unit**
- PAN India**Role Description**

**Job Purpose**
The position is that of a Brand Manager primarily responsible for providing design and colour marketing support to various brands and services functions. He/she will be part of projects that involve creating and launching colour inspiration/selection tools for the consumer - for both online and offline media, colour/decor trends research, showcasing colour expertise at various forums etc.

**Primary Responsibilities**

**Business Responsibility Areas**

**Key Performance Indicators**

**Business objectives**
- Identify consumer needs in the area of colour and décor inspiration - by spending time on the ground and subsequently incorporating these insights in various projects
- Designing and production of collaterals/ books/ etc by engaging with agencies and providing colour and design expertise using consumer and market insights
- Interaction with the channel (dealer, contractor) for insights and feedback on colour selection and inspiration
- Launch of colour tools to the sales teams and develop consumer marketing campaigns around them - both on ground and digital
- Designing and execution of launch and related marketing events for trend and forecast researches at various consumer/architect forums and design conferences
- Project management that includes development of briefs to agencies, charting deliverables planning timelines, execution and review, managing budgets
- Collaboration with external (creative agencies, research agencies etc) and internal stakeholders (brand teams, sales teams etc)

**Scope of Work**

**a) Financial Scope **(Range of financial spend):
- As per budget**Key Interactions**

**Internal**
- Marketing, R & T, Retail, Supply Chain, Commercial, Services**External**
- Vendors, Applicators, Contractors, Architects, Consultants and Clients**Role Requirements / Specifications**

**Qualifications**
- Essential- Graphic/ interior designing course
- Minimum of 50% marks throughout the education
- Graduation and Post-Graduation must be through a full time course

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