SEO Executive

2 weeks ago

Gayatri Nagar Nagpur Maharashtra, India Zappkode Solutions Full time

SEO Executive

Position: SEO Executive

Experience: 3 - 6 months

Location: WFO

Employment Type: Full-time

Job Summary:
Key Responsibilities:
On-Page SEO:

- Perform keyword research and optimize website pages accordingly.
- Optimize meta titles, descriptions, headers (H1, H2, etc.), and URLs.
- Improve internal linking strategies and content structure for better user experience.
- Work on image optimization, schema markup, and structured data implementation.
- Ensure Friendly's content is published across blogs and web pages.

Off-Page SEO:

- Build high-quality back links through guest posting, outreach, and directory submissions.
- Conduct competitor analysis and identify new link-building opportunities.
- Monitor and analyze domain authority (DA), page authority (PA), and back-link quality.
- Collaborate with content writers for SEO-driven content strategy.

Technical SEO:

- Monitor and improve website loading speed and mobile-friendliness.
- Perform regular SEO audits to identify and fix issues like broken links, crawl errors, and duplicate content.
- Ensure proper indexing and crawling of pages using Google Search Console.

Performance Tracking & Reporting:

- Track website traffic, keyword rankings, and user behavior using Google Analytics & Search Console.
- Prepare weekly and monthly SEO reports to measure performance and growth.
- Stay updated with Google algorithm changes, SEO trends, and best practices.

Required Skills & Tools:
Strong knowledge of SEO best practices, Google algorithms, and ranking factors

Hands-on experience with Google Analytics, Google Search Console, and SEO tools (EMrush, Ahrefs, Moz, Screaming Frog, etc.)

Basic understanding of HTML, CSS, and JavaScript for SEO improvements

Experience in WordPress SEO (Yoast SEO, Rank Math) or Shopify SEO

Excellent analytical and problem-solving skills

Ability to conduct competitor research and industry analysis

Preferred Qualifications:
Bachelor's degree in Marketing, Digital Marketing, IT, or related fields

Knowledge of local SEO, voice search optimization, and video SEO is a plus

Experience in Google Ads and paid search campaigns is an advantage

**Job Types**: Full-time, Internship
Contract length: 4 months

Pay: ₹3,000.00 - ₹5,000.00 per month

**Benefits**:

- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

Application Deadline: 03/03/2025
Expected Start Date: 01/03/2025

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