Teamlead - Social Media

21 hours ago

Pune Maharashtra, India Amura Marketing Technologies Full time

**Designation**: Team Lead - Social Media

** Exp**:3-5 Years

** Job Location**:Pune

** Mode**:Work from Office

**About Company**:
Amura Marketing Technologies is a next-generation MarTech company, delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology.

Connect with us to be a part of Team Amura and the ever-changing, exciting digital world

**Job Role**:
**Key Responsibilities & Duties**:
Develop creative and engaging social media strategies

Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels

Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic

Create engaging multimedia content (and/or outsource this effectively) across multiple platforms

Develop, launch and manage new competitions and campaigns that promote your organization and brand

Form key relationships with influencers across the social media platforms

Undertake audience research

Manage and facilitate social media communities by responding to social media posts and developing discussions

Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

Analyze competitor activity

Recommend improvements to increase performance

Set targets to increase brand awareness and increase customer engagement

Manage, motivate and coach junior staff such as social media executives or assistants

Manage a budget for social media activities

Educate other staff on the use of social media and promote its use within your company (in-house roles)

Encourage collaboration across teams and departments

**Skills Required**:
A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers

Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques

Knowledge and understanding of algorithms and search engine optimisation

Creative skills for contributing new and innovative ideas

Strong communication and people skills for articulating ideas to colleagues and clients

Leadership qualities to lead and motivate a team

Excellent teamwork, collaboration and networking skills

Organizational skills, with the capacity to prioritize and work across multiple projects

Project and campaign management skills

The ability to work well under pressure in order to meet deadlines

Skills in data analysis and interpreting statistics

Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers

An eye for detail and the ability to work accurately

Motivation and commitment.

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