Digital Marketing Executive

5 days ago

Mohali, India Opoli Technologies Pvt Ltd Full time

Experience: 1-2 years
- Enterprising professional with hands on experience in increasing organic traffic multi-fold. (S)he will directly be responsible for the traffic & conversions through organic channel. You will have to work closely with the Digital marketing team, Content, Creative and Operations team to develop and implement appropriate online strategies for the company. Tasked with the improvement of the website visibility and raising the organic search rankings, you will also be responsible for the creation, implementation, and analysis of SEO programs.

**Responsibilities**:

- Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
- Work towards SEO department performance targets, on page and off page optimization for website including meta tags, meta description, directory submission etc.
- Perform ongoing keyword discovery, expansion and optimization for the performance of online content.
- Conduct relevant SEO audit for ongoing optimization.
- Review the business's content on a regular basis to identify opportunities, points of improvement.
- Creative solutions for the business's SEO programs.
- Content creation for SEO requirements and keyword research.
- Work with the development team to ensure SEO best practices are properly implemented.

Skills / Experience
- Prior experience in content marketing, content growth and SEO with demonstrable results.
- Excellent written communication skill.
- Ability to conduct SEO analysis for trends.
- Understanding of analytical tools such as Google Analytics, Webmaster tools, etc.
- Working knowledge in HTML, Java-script, AJAX CSS, Flash, and other valuable media technologies.
- The ability to work with back-end SEO elements such as.htaccess, robots.txt, metadata etc.
- Understanding of mobile strategy, mobile indexing and how it relates to SEO.
- A solid grasp of how PR, social media, and related strategies go hand-in-hand with SEO.
- Working knowledge of current, past, and projected trends in the SEO industry.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹10,493.00 - ₹40,278.00 per month

**Benefits**:

- Flexible schedule

Schedule:

- Morning shift

Ability to commute/relocate:

- Mohali - 160036, Punjab: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

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