Performance Marketer PPC Ads Expert

1 week ago

Noida Sector Noida Uttar Pradesh, India Brolabs Innovations Full time

We are looking for a **results-driven Performance Marketer** with a strong analytical mindset and proven experience in planning, executing, and optimizing paid digital marketing campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube, and others. You’ll play a key role in acquiring quality leads/customers, improving conversions, and scaling performance campaigns to meet business goals.

**Key Responsibilities**:

- Plan and execute performance marketing campaigns across Meta Ads, Google Ads (Search, Display, YouTube), and other relevant channels.
- Optimize campaigns for key performance metrics such as **CPC, CPM, CTR, ROAS, CAC, CPL**, etc.
- Perform **A/B testing** on ad creatives, copies, landing pages, and audiences.
- Analyze performance data regularly and prepare insightful reports to track KPIs.
- Collaborate with creative, product, and sales teams to align marketing strategies.
- Manage budgets efficiently and scale campaigns based on performance.
- Stay up-to-date with the latest trends and algorithm changes in digital advertising.

**Requirements**:

- **1+ years of hands-on experience** in performance marketing (Meta, Google, or similar platforms).
- Proficiency in **Google Analytics, Meta Ads Manager, Google Ads Manager**, and similar tools.
- Understanding of marketing funnels, attribution models, and customer journey.
- Strong analytical skills with the ability to derive actionable insights from data.
- Basic knowledge of **landing page optimization** and CRO is a plus.
- Ability to work independently and in a fast-paced environment.
- Bachelor's degree in Marketing, Business, or a related field preferred.

**Nice to Have**:

- Experience in **eCommerce, D2C, SaaS**, or **lead-gen-based businesses**.
- Certification in Google Ads or Meta Blueprint.

**Why Join Us?**
- Work with a passionate and experienced team.
- Opportunity to grow in a fast-paced, performance-driven environment.
- Flexible working culture and creative freedom.
- Access to the latest tools, trends, and global ad strategies.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹13,973.12 - ₹20,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift

Supplemental Pay:

- Quarterly bonus
- Yearly bonus

Ability to commute/relocate:

- Noida Sector 62, Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Performance marketing: 1 year (required)

Work Location: In person

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