Social and Performance Manager

6 days ago

Bengaluru, Karnataka, India Sunny Side Up Full time
Social and Performance Manager

Location: Bangalore | Experience: 3-5 Years

Who are we?
Sunny Side Up is an award-winning full-service agency. We solve business problems - for the largest global brands to the boldest young startups. Our expertise cuts across industries, from education to healthcare, and B2B MNCs to D2C brands. Our playground is diverse - spanning consulting to creative, strategic insights to storytelling, and design to digital.

We're looking for a Digital Marketing Lead who lives and breathes digital.

Who are you?
Someone who can craft sharp digital strategies and execute high-performance campaigns. Someone who brings a balance of right and left brain - a data-driven approach along with a creative mindset.
If your game is staying on top of social media trends, understanding what makes content go viral, and driving performance campaigns that deliver results, you are the one we need.

Your Role
This is an individual contributor role, where you will independently drive end-to-end digital marketing strategies and execution. You'll be responsible for planning, implementing, executing and optimising campaigns, collaborating with internal teams and directly interfacing with clients.

Own the digital strategy across paid, owned, and earned channels to maximize brand growth and performance.

Lead social media marketing - from organic content planning to tracking and optimizing performance across platforms.

Stay ahead of digital trends - understand new social media formats, platform updates, viral content strategies, and emerging audience behaviors.

Plan, execute, and optimize paid media campaigns across Google, Meta (Facebook, Instagram), and UAC, ensuring precise targeting and efficiency.

Understand audience cohorts deeply and create razor-sharp targeting strategies across digital platforms.
Guide and manage content creation - from high-performing social creatives to engaging ad copies, ensuring every piece is optimised for engagement and impact.

Drive SEO strategies, including technical SEO, local SEO, and content-driven optimisations, ensuring brands rank where they matter.

Analyze and decode advertising dashboards- expert-level understanding of GA, Google Ads, Meta Ads, and performance tracking tools.

Interpret and leverage data to fine-tune campaigns, improve conversions, and maximize ROI.

Engage with clients, guiding them through campaign performance, SEO recommendations, and digital best practices.

Understand the technical side of digital - from landing pages to website structure and app functionalities - so you can guide clients effectively.

This role demands a self-starter who can take ownership, make data-backed decisions, and drive outcomes independently.

What You Bring

3-5 years of hands-on experience in digital marketing, running paid and organic campaigns across platforms for across D2C brands and B2B platforms.

A comprehensive understanding of social media, including organic growth strategies, content performance analytics, and platform-specific best practices.

Deep knowledge of platform algorithms, viral content strategies, and community building to ensure engagement-driven content marketing.

A data-driven mindset - able to interpret analytics, extract insights, and pivot strategies for better results.

Creative and strategic thinking - you understand what makes content click and can lead social content planning across industries.

Sharp audience targeting expertise - from demographic and behavioral targeting to leveraging platform-specific tools.

Technical know-how - not just SEO, but the ability to guide clients on website structure, landing pages, and digital features.

A communication ace - you can confidently handle clients, present strategies, and simplify complex digital concepts.

What You Get
Opportunity to work on diverse brands - from global ones to exciting startups.
A strategy-first, creative environment where ideas come before hierarchies.

How to Apply
To help us shortlist, do include a cover letter within your resume file, highlighting your key achievements and data on the impact.

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