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About Function/Department
The Times of India (TOI) Brand team is the key driver of the business, helping conceptualize, monitor, and manage the business road map for the publication (TOI). The team manages a portfolio of products and maintains brand integrity across all branding initiatives and communications. It focusses on maximizing revenue, building strong Brand affinity, and creating profitable growth.
About the Position
This position supports Brand Marketing initiatives in all Northern markets, for enhancing equity and engagement with TOI Brand as well as development of new initiatives to acquire new audience across omnichannel platforms and for monetization.
Areas of Responsibility
Create and execute quarterly/ annual marketing plan in line with clear brand and product objectives for markets in North Execution of strategic IPs for Northern markets and work with ad sales teams to get external sponsors on board for the same. Execute insights-based initiatives for strategic national projects for enhancing Brand’s equity and engagement as well as for new audience aggregation across platforms. Bring to the table a digital native perspective to the Brand plans. Creative development with agency partners. Work with external partners for development and execution of media plans and on-ground activation. Support internal teams for optimizing circulation by execution of consumer promotion activities. Responsible for competitive tracking, data analysis and generation of MIS reportsPreference:
Marketing experience across Brand communications, Performance marketing / Growth marketing, Social storytelling. Strong data-orientation and native digital marketing skills a must. Cross media execution experience is also necessary. Very high bias for action, ability to navigate ambiguity and high grit. Ability to smoothly operate in a fast-changing environment with multiple stakeholders. Strong communication & stakeholder-management skills. Strong analysis and presentation abilities, knowledge of measurement tools and techniques, hunger of learning.
Educational Qualifications Required
MBA from Tier 2 institute
Relevant Experience
5- 8 Years hands on experience in Brand Management
