Regional Marketing Manager

Job description Job Description: Regional Marketing Manager Company: Muthoot Finance Limited Location: Chennai/Coimbatore Experience Required: 3+ years Industry: Non-Banking Financial Company (NBFC) About Muthoot Finance Limited: Muthoot Finance Limited is one of the leading Non-Banking Financial Companies (NBFCs) in India, providing financial services to individuals, businesses, and institutions. With a vast network and strong financial foundation, Muthoot Finance offers a range of products, including gold loans, microfinance, and wealth management services. We are committed to providing innovative solutions while delivering a high level of customer satisfaction. For more information, visit: www.muthootfinance.com Position Summary: We are seeking a highly motivated and experienced Regional Marketing Manager to lead our marketing efforts in the Chennai/Coimbatore region. This position will play a crucial role in developing and executing regional marketing strategies, promoting Muthoot Finance's products, and enhancing brand visibility. The ideal candidate should have a strong background in marketing within the NBFC industry, with excellent communication and leadership skills. Key Responsibilities:  Strategic Planning: Develop and execute regional marketing strategies aligned with Muthoot Finance’s overall objectives to drive brand awareness, customer acquisition, and revenue growth.  Campaign Management: Lead the planning, execution, and analysis of marketing campaigns in the region. Track performance metrics and optimize campaigns for maximum impact.  Brand Promotion: Strengthen Muthoot Finance’s brand presence in the region through various marketing channels including digital marketing, traditional media, events, and public relations.  Market Research: Conduct in-depth market research to understand regional customer needs, preferences, and competitive landscape. Identify new business opportunities and customer segments.  Cross-functional Collaboration: Work closely with the sales, product, and operations teams to ensure alignment of marketing strategies with business objectives.  Customer Engagement: Develop initiatives to engage customers through targeted promotions, loyalty programs, and community outreach efforts.  Budget Management: Manage regional marketing budgets and ensure cost-effective allocation of resources for maximum return on investment.  Reporting & Analytics: Provide regular reports on marketing performance, including KPIs and ROI, and adjust strategies based on data insights. Qualifications & Skills:  Experience: Minimum 3+ years of marketing experience, ideally within the NBFC or financial services industry.  Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree (MBA) is preferred.  Skills: o Strong understanding of the NBFC landscape and customer segmentation. o Proficiency in digital marketing, social media, SEO/SEM, and content marketing. o Excellent communication, negotiation, and interpersonal skills. o Strong analytical skills with the ability to derive actionable insights from data. o Ability to manage multiple projects simultaneously and meet deadlines. o Leadership capabilities to manage a small team and collaborate with cross-functional stakeholders.  Regional Knowledge: Familiarity with the Chennai/Coimbatore market and consumer behavior trends is preferred. Key Attributes:  Innovative Mindset: Ability to come up with fresh, creative marketing ideas to drive regional growth.  Customer-Centric: Focus on delivering exceptional customer experiences and building longterm relationships.  Results-Driven: Strong orientation toward achieving business goals and delivering measurable outcomes.  Team Player: Ability to work effectively with cross-functional teams to implement regional marketing initiatives. Benefits:  Competitive salary and performance-based incentives  Health and wellness benefits  Career growth opportunities in a dynamic, expanding company  Work-life balance initiatives