New Product Innovation

2 weeks ago

Mumbai, Maharashtra, India Michael Page Full time
Opportunity to work with India's leading FMCD companyOpportunity to drive Product Innovation for their biggest category

About Our Client

The employer is India's leading FMCD company.

Job Description

1. Lead Innovation & Ideation

* Drive the creation and validation of new product ideas, concepts, and experiences based on emerging consumer trends and unmet needs.

* Establish and run structured innovation sprints, idea labs, and cross-functional workshops.

* Translate consumer insights into breakthrough product concepts that can create category Consumer & Market Foresight

* Lead primary and secondary research to uncover deep consumer motivations and white spaces.

* Monitor macro and micro trends across design, technology, and lifestyle influencing the FMCD space.

* Translate foresight into opportunity maps and strategic Product & Portfolio Strategy

* Define category roadmaps and product lifecycle strategies in alignment with business and brand goals.

* Partner with R&D and NPD teams to prioritize and shape product development briefs.

* Own the upstream business case: market sizing, target pricing, and revenue Drive Cross-functional Alignment

* Partner with key stakeholders in Sales, Design, Engineering, and Supply Chain to ensure product feasibility and business alignment.

* Act as a strategic bridge between early-stage idea development and go-to-market execution.

* Establish review mechanisms to govern innovation pipeline health and progression.

The Successful Applicant

A successful Lead in Upstream Marketing should have:

MBA in Marketing or equivalent qualification 13-15 years of experience in upstream marketing, product strategy, category development, or innovation rolesExperience in FMCD / Consumer Electronics / Appliances / FMCG industries is strongly preferredProven exposure to customer insight generation, new product development, and cross functional project managementWork closely with Business Head and downstream marketing team on GTM ideas for innovation ideas

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