Digital Marketing

JOB DETAILS Job description: Run digital marketing activities for revenue generation, D2C & B2B sales Manage all digital campaigns, from ideation to media planning to optimization and performance analysis Run paid media campaigns (primarily google, Insta & Facebook) to maximize revenue Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics. Manage all efforts & goals on digital paid media: SEM, Display, Paid Social, etc. Serve as the key strategic lead for traffic & conversion generation Establish processes to correlate performance marketing metrics to business impact Monitor key metrics like ROAS, ROI, Cost per acquisition Work with the team to institute best execution processes Network with industry experts and potential clients to drive brand awareness Market research and analysing competitors marketing activities Employing online marketing analytics to gather information from web and social media pages. managing performance metrics and budget tracking while ensuring learnings are shared and integrated into the team's workflow Be abreast with the latest happenings in Digital marketing arena Highly proficient in Excel Breakdown cohorts and understand their retention and other behaviours (cohort analysis) SEM via Google ads In depth understanding of Google ad fundamentals such as PPC, CPC, CPA etc. Experience in key word selection process after evaluation of search volume, competition & CPC & CPA. Experience of running display ads, re-targeting ads, & key word ads. Understanding importance of quality score in google ads FB & Instagram Ads Experience in AB testing of creative /content / Placement/ delivery method/ Budget allocation/ timing Experience in running retargeting ads, lookalike ads, Conversion ads, engagement ads, Reach ads End goal of all ads is sales conversion & customer acquisition, focus should not be on vanity metrics such as likes & followers are of no significance. SEO Understanding of SEO tools like Google Analytics, Webmasters, and others Experience in key word selection process after evaluation of search volume, competition Experience in On-page & off-page SEO Secondary Skill / Experience (Optional) Amazon ads 1 year + Experience in planning, executing & optimizing Ad campaigns Experience in Listing optimization & key word selection KPI – Increase sales while keeping ACOS under 15%Ability to get amazon’s Choice in each product category Shopify funnel optimization Experience of updating, managing, analysing & optimizing a Shopify based E-commerce website to improve sales conversion Knowledge of email marketing software like Mail Chimp, Klavyo, Hub Spot and Active Campaign Familiarity with website Optimization tools like Hotjar, Similar Web and Screaming Frog Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns using web analytics tools Getting 2000 visitors per day to the website Influencer Management & PR: • Creation of monthly influencer marketing & PR strategy • Revert to collaboration requests & negotiate favourable deals with influencers • Contact relevant editors of newspapers, Magazines, blogs etc & increase brand awareness Email marketing: • Content strategy + content creation +Execution • Send retargeting emailers to customers • Send bulk emailers for corporate gifting FUNCTIONAL AREA Digital marketing, SEO, SEm, Social Media marketing, Facebook, Linkedin, Website Management, Google Adwords, Google Anaytics, Digiatal marketing Job For FMCG Industry in Mumbai, Digiatal marketing Job For Ecommerce Industry in Mumbai, Search Engine optimization, Email Marketing, FMCG placement agencies in Mumbai, FMCG Recruitment agencies in Mumbai, FMCG placement agencies in Maharashtra, FMCG Recruitment agencies in Maharashtra, FMCG placement agencies in India, FMCG Recruitment agencies in India, placement consultancy in Mumbai, best placement consultancy in Mumbai, top placement consultancy in Mumbai, placement consultancy in India, best placement consultancy in India, top placement consultancy in India. Apply Now