seo

2 days ago

Thiruvananthapuram, Kerala, India CONNECTING 2 WORK Full time

Job Description

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

Develop and manage digital marketing campaignsOversee a social media strategyManage and maintain the organisation's website(s)Write and optimise content for the website and social networking accounts such as Facebook, LinkedIn and TwitterTrack and analyse website traffic flow and provide regular internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionContinually work on the Search Engine Optimization of the website(s)Fix any errors or bugs in online contentEdit and post videos, podcasts and audio content to online sitesArrange webinars and webcastsCreate online banner adverts and oversee pay per click (PPC) ad managementWrite copy for email marketing campaignsIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketingWork on printed material to supplement online products.

Requirements

Proven SEO experienceExp : 1-3 yearsProven SEM experience managing PPC campaigns across Google, Yahoo and Bing.Solid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of HTML, CSS, and JavaScript development and constraintsKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and SEM

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