Content Writer

17 hours ago

Kolkata, West Bengal, India White Force Full time

Job description

Key Responsibilities

:

• Product Description Writing: Create and manage high-quality, persuasive product
descriptions that resonate with our target audience, capturing unique product features
and benefits.

• Content Strategy: Develop and execute a comprehensive content strategy for product
listings, category pages, and website sections to increase engagement and sales.

• Product Descriptions: Write and oversee the creation of clear, compelling, and accurate
product descriptions that highlight unique product features and drive conversions.

• SEO Optimization: Ensure all content is optimized for search engines, including the use of
relevant keywords, meta, and SEO-friendly formatting.

• Content Calendar: Manage and maintain a content calendar, coordinating with marketing
and merchandising teams to align content with business objectives and seasonal trends.

• Team Leadership: Lead, mentor, and manage a team of content writers, ensuring the
consistency and quality of content across all platforms.

• Content Audits: Conduct regular content audits to identify gaps and opportunities,
ensuring all product information is up-to-date, accurate, and compliant with brand
guidelines.

• Performance Tracking: Use analytics tools to monitor content performance, track KPIs,
and make data-driven improvements to enhance engagement and conversion rates.

• Cross-functional Collaboration: Work closely with SEO specialists, designers, and product
managers to ensure cohesive branding and content alignment.
Key Requirements:

• Minimum 1 year of experience in eCommerce content writing, with a focus on product
description writing and SEO content creation.

• Solid understanding of SEO principles and best practices for eCommerce.

• Strong command of the English language, with attention to detail, grammar, and the
ability to adapt to the brand voice.

• Proven experience managing and mentoring a team of writers or content creators.

 Whole9Yards Online LLP

46C Chowringhee Road, Everest House 10th Floor Unit CDE, Kolkata 700071
+91 8777349044| info@whole9yards.in | www.Whole9Yards.in

 
• Ability to use data insights to improve content strategies and achieve higher engagement
and conversion rates.

 
• Preferably in Marketing, Communications, English, Journalism, or a related field.
The ideal candidate should have experience in writing product descriptions.

 Exp - Min 1 year
Loc - Kolkata
Please note that Freelancing experience will not be counted.

 Pay - 18,000 - 22,000 per month

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