Content Writer

3 days ago

Kolkata, India White Force Full time

Job description Key Responsibilities : • Product Description Writing: Create and manage high-quality, persuasive product descriptions that resonate with our target audience, capturing unique product features and benefits. • Content Strategy: Develop and execute a comprehensive content strategy for product listings, category pages, and website sections to increase engagement and sales. • Product Descriptions: Write and oversee the creation of clear, compelling, and accurate product descriptions that highlight unique product features and drive conversions. • SEO Optimization: Ensure all content is optimized for search engines, including the use of relevant keywords, meta, and SEO-friendly formatting. • Content Calendar: Manage and maintain a content calendar, coordinating with marketing and merchandising teams to align content with business objectives and seasonal trends. • Team Leadership: Lead, mentor, and manage a team of content writers, ensuring the consistency and quality of content across all platforms. • Content Audits: Conduct regular content audits to identify gaps and opportunities, ensuring all product information is up-to-date, accurate, and compliant with brand guidelines. • Performance Tracking: Use analytics tools to monitor content performance, track KPIs, and make data-driven improvements to enhance engagement and conversion rates. • Cross-functional Collaboration: Work closely with SEO specialists, designers, and product managers to ensure cohesive branding and content alignment. Key Requirements: • Minimum 1 year of experience in eCommerce content writing, with a focus on product description writing and SEO content creation. • Solid understanding of SEO principles and best practices for eCommerce. • Strong command of the English language, with attention to detail, grammar, and the ability to adapt to the brand voice. • Proven experience managing and mentoring a team of writers or content creators.  Whole9Yards Online LLP 46C Chowringhee Road, Everest House 10th Floor Unit CDE, Kolkata 700071 +91 8777349044| info@whole9yards.in | www.Whole9Yards.in  • Ability to use data insights to improve content strategies and achieve higher engagement and conversion rates.  • Preferably in Marketing, Communications, English, Journalism, or a related field. The ideal candidate should have experience in writing product descriptions.  Exp - Min 1 year Loc - Kolkata Please note that Freelancing experience will not be counted.  Pay - 18,000 - 22,000 per month

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