Product Manager

2 days ago

Hyderabad, Telangana, India Aditi Consulting Full time

Call Notes: Discussion with Ellen Lissak, Director of Digital Product Management

Date: /

Attendees Food and Beverage- Ellen Lissak, Nazia Choudhury, Ashlee Sandy

Overview of Role and RGM Strategy Transformation Pillar

Position: Ellen Lissak, Director of Digital Product Management, RGM Strategy Transformation pillar. Experience: Operating for years. Portfolio: Oversees products within the overall portfolio. Key Tool: "Promo AI" – a plug-and-play solution for digitizing promotions. Example Use Case: Cheetos on sale with a "buy one, get one free" promotion. Historical Context: Traditionally a human-driven process; now being digitized. Objective: Leverage AI to feed promotions for " Faster, Stronger, Better" outcomes, enabling strategic decision-making. Data Utilization: Uses years of historical data. Market Coverage: markets onboarded, including: All of the UK and Australia. Mexico. North America beverages (, Kroger, Walmart, Dollar General). Revenue Impact: $ billion generated through the tool over the last years (since launch on April ).

Current Needs for the Role

Support Across Product Lifecycle: Comprehensive understanding of the entire ecosystem. Knowledge of how results are shared. Expertise in product analytics and user story development (tactical user stories). Familiarity with Microsoft EDO, user story writing, and roadmap generation. Must-Have Skills: AI experience. Strong user communication skills. End-to-end experience working with data and data science teams. Front-end software engineering (SE) experience.

Team Dynamics and Ideal Candidate Profile

Team Structure: Direct Manager: Nazia Choudhury. Users are geographically dispersed ("all over the place"). Crucial to revenue generation, with the tool in expansion mode across markets. Currently reallocating priorities, shifting the tool into a more sustained mode. Ideal Personality: An absolute go-getter, capable of operating independently. Able to improve the product's state through hyper-care practices (current state needs enhancement). Growth and Talent: Team in growth mode, rewarding great talent. Managerial Style and Technology Context: Managerial style not specified, but emphasis on independent operation. "Promo AI" is an in-house tool; no interchangeable technologies mentioned.

Action Items

Scheduling Follow-Up: Reserve calendar holds from : PM to : PM with Nazia Choudhury for scheduling discussions. Coordinate with Ashlee Sandy for scheduling logistics.

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