Sr PR Manager-Reputed FMCG Industry-Gandhinagar, Gujarat, India-8lpa
1 day ago
JOB DETAILS
- Lead and manage proactive media relations in collaboration with the PR agency
- Research, write, and review news releases, media alerts, case studies, infographics, fact sheets, white papers, etc. and disseminate them through appropriate channels
- Cultivate and maintain relationships with media and influential professionals. Track and influence media coverage. Pitch story ideas and serve as the primary representative for the company as the liaison with the media contacts
- Crisis Management - Manage sensitive issues to maintain company's good reputation
- Identify, organize, and manage speaking, awards, and media opportunities
- Collaborate with other marketing functions to monitor social media activity, ensure we offer an appropriate response; make recommendations on how to effectively engage influencers through replies, retweets, likes and favorites
- Measure KPIs and effectiveness of PR campaigns, set goals and track results to share with leadership team on a monthly, quarterly, and annual basis.
- Manage communication with internal stakeholders, including C-level executives on brand messaging and work across the organization to advance storytelling and brand awareness efforts.
FUNCTIONAL AREA
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