Performance Marketing Manager
2 weeks ago
About Our Client
Our client is a leading gaming and entertainment platform in India, offering skill-based mobile games to a large and rapidly growing user base. Backed by marquee global investors, the company operates at the intersection of gaming and entertainment enabling players to engage, compete, and earn through seamless real-money and free money experiences across geographies.
Job Description
Lead planning, execution, and optimisation of paid marketing campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), DV360, programmatic platforms, and emerging digital channels.Manage monthly digital marketing budgets, ensuring spend efficiency and maximising return on ad spend (ROAS).Develop and test creative strategies alongside internal and external teams to drive user acquisition at scale.Run A/B and multivariate experiments on ads, landing pages, and funnels to constantly optimise performance metrics like CAC, CPL, LTV, and ROAS.Leverage marketing analytics tools like GA4, Meta Business Suite, Appsflyer, and internal dashboards to uncover actionable insights and drive data-led optimisations.Collaborate cross-functionally with Product, Growth, Content, and Brand teams to build high-performing user funnels and enhance marketing impact.Identify new growth opportunities across emerging platforms, alternative channels, partnerships, and innovative acquisition tactics.Continuously track and report campaign performance, user quality metrics, and recommend actionable strategies for improvement.Stay ahead of digital marketing trends and ecosystem changes to proactively refine acquisition strategies.The Successful Applicant
6-10 years of deep performance marketing experience at high-growth consumer tech, gaming, fin-tech, or e-commerce companies (experience in gaming is highly preferred).Strong track record of managing and scaling large marketing budgets in India-focused campaigns.Expertise in Google Ads, Meta Ads, YouTube, Instagram, and programmatic buying platforms.Highly data-driven, with proficiency in tools like GA4, Appsflyer, Branch, Meta Business Suite, and other attribution/analytics platforms.Proven ability to optimise acquisition funnels for cost efficiency, user quality, and retention.Tier 1 college preferredStrong business acumen with ownership mindset someone who is resourceful, analytical, and execution-oriented.-
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