Market Research Analyst

4 days ago

Bengaluru, India G2 Full time

About The Role

G2 is seeking a Market Research Analyst focused on software and technology markets to share in maintaining and curating our real-time taxonomy and the related research that powers our G2 marketplace. Our analysts put buyers first through our work in developing independent and unbiased categorization of B2B software and data-driven thought leadership. At a fast paced, hyper growth company like G2, responsibilities, tasks, and projects can evolve rapidly and the ability to adapt is critical. We’re looking for someone who understands the importance of data and has the ability to convert that data into compelling narratives, and reports using their oral and written presentation skills. We remain 100% unbiased in our analyses, combining our technology and industry knowledge with the data/experiences of real software users. Analysts support their fellow team members in the growth and maintenance of G2’s priority categories. Analysts can expect to learn and contribute across all software markets.

Job Responsibilities: 

Category Maintenance and Development: Achieve and maintain category integrity in a defined market. This includes conducting research to ensure software products and associated services are
properly categorized, as well as staying on top of trends to proactively evolve categories within our taxonomy. Advisory Influence: G2’s Market Research Analysts are authorities in their given markets. They are the primary internal resource for their categories and work directly with software buyers and vendors in their field. In this role, individuals are responsible for educating buyers about how to best select, implement, utilize, and benefit from business solutions via the categories and content they manage. Supports sales efforts by advising vendors on categorization and overall representation in the marketplace, as well as educating on G2 market trends. Thought Leadership, Writing & Analysis: Produce timely, actionable and original insights for enterprise buyers of technology that help educate and inform them about B2B technology and market trends to improve buying and use decisions. Market Research Analysts are tasked with understanding our unique data and information through both intentional research and direct engagement with software and service buyers. Collaboration: Collaborate with the rest of the G2 team to develop and deliver new reports, insights and offerings. When relevant, identify themes and trends that expand across multiple markets or industries, engage with fellow analysts around those themes.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

● Experience in specific software categories as a practitioner, researcher or analyst
● Strong research and writing skills, with the ability to produce data-driven stories
● Bachelor’s degree, preferably in a related discipline - or equivalent, relevant work experience
● Fast, continuous learner who can work independently
● Flexible and adaptable, willing to take on new challenges
● Excellent organizational skills and attention to detail
● Strong and open communicator
● Proven ability to work on multiple projects simultaneously
● 3-5 years of professional experience

You would be successful in this role if you describe yourself as:

Life-long learner who is curious, asks questions, and brings new ideas to the table. Analytical thinker who can break down complex concepts into accessible and engaging content. Self-motivated and eager to grow your expertise across software markets. Has a proven passion for the role that technology plays in business, and how it delivers benefits. Detail-oriented and able to maintain organization across multiple task types. An instinctive team player who is comfortable with partnering with senior analysts, and our colleagues around the business.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.

We support our employees' well-being by providing extensive benefits, including flexible work, aligned time off, and various leave options such as maternity, paternity, and sabbatical leaves.

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