Marketing Specialist

1 week ago

Bengaluru Bangalore, India Ara Resources Private Limited Full time

Our Client is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations Services, - all powered by the world's largest network of Advanced Technology and Intelligent Operations centre Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The Role:

 Marketing Specialist role requires a proactive marketer and communicator who can effectively influence and collaborate across the company. You must be able to quickly understand, analyze and communicate technology business narratives and trends and enjoy working in a fast-paced and ever-changing environment. 

 You should have strong experience in technology business marketing related to cloud, AI, metaverse, cybersecurity, next-generation computing, or space or science tech.

Key Responsibilities:

  • Strategic positioning: Brainstorm ideas with colleagues and help plan, develop and implement marketing and communications initiatives that build company's Global Tech Centers differentiation and position in the market
  • Storytelling and content creation: Craft compelling messaging that brings to life our value proposition and differentiation. This may entail conducting in depth research, developing client testimonials, leveraging and customizing iconic thought
  • Multi-channel messaging: Plan and produce content for internal and external communications across various channels including e-mail, videos, blogs, social media , ensuring consistent and effective messaging.
  • Collaborate across business: Liaise and work closely with writers, designers, other teams and external vendors to source information
  • Event communications and management: Support communications for company-owned and third-party events, including invitations and web page development
  • Metrics and reporting: Provide up-to-date reporting on the progress of market ing campaigns and programs, including metrics, achievements and budgets.

Skills Required:

  • Excellent communication skills
  • Proven ability to communicate complex topics into simple ways
  • Versatile writing skills with a human approach across various channels
  • Effective time management and organizational skills
  • Agile, flexible and can work independently in a virtual environment, sometimes in the office and to travel if required
  • Willingness to participate in meetings outside of regular business hours to accommodate other time zones
  • Sensitivity to the cultural variances across different countries

Qualifications & Experience:

  • 5-7 work experience as Marketing specialist
  • Post graduate from marketing and communication background
  •  Experience in technology business marketing related to cloud, AI, metaverse, cybersecurity, next-generation computing, or space or science tech.

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