Product Marketing Manager

2 days ago

Kolkatta, India Vehere Full time

We are looking for an individual who will be responsible for managing the strategic positioning, go-to-market efforts, and product messaging for Vehere products to ensure that the product resonates with its target market and drives business success.

Key Roles and Responsibilities:

  • Develop and execute go-to-market (GTM) strategies for product expansion and launch.
  • Responsible for conducting competitive analysis to enhance product positioning.
  • Responsible for building necessary tools and material such as product feature videos, battle cards, use cases, brochures for sales enablement.
  • Create content related to product messaging, ensuring clear, consistent communication across teams.
  • Assist in completion of value documents and evaluations by top industry analysts such as Gartner, Forrester Research, Everest, and Nelson Hall, securing industry leadership recognition and enhancing product visibility.
  • Responsible for conducting in-depth research across various sources, including open-source platforms, industry reviews, research reports, and other industry documents, to inform strategic decisions and product positioning.
  • Work closely with cross-functional teams including Sales, Product Management, and Customer Support to ensure alignment across the board.
  • Adhere to high quality work standards.
  • Responsible for maintaining Confidentiality, Integrity and Availability of Vehere’s information assets including business critical information.

Skills and Experience:

  • Bachelor’s degree in engineering (B.E./B.Tech) or a related technical field; an MBA is a plus.
  • 3-6 years prior experience in product marketing in the cybersecurity industry.
  • Very good communication and articulation skills, with the ability to convey complex ideas clearly and persuasively.
  • Exceptional PowerPoint Skills.
  • Prior experience in launching new products or features.
  • Demonstrated ability to create compelling positioning and marketing content.
  • Ability to work effectively in a fast-paced environment with cross-functional teams.

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