Head of digital

SEREKO - D2 C Skincare Brand SEREKO is India’s 1st Psychodermatology Skincare brand, on a mission to revolutionise the Skincare industry by educating consumers and addressing the skin concerns arising out of mental stress and anxiety. You can read more about the brand on the website- Responsibilities: Help SEREKO generate qualified traffic, increase brand equity, and gain higher revenue and profit on marketplaces. Provide regular reports about marketplace performance to management highlighting all relevant metrics. End to end pitching and Negotiation with Marketplaces across Ecommerce/D2 C marketplaces for listing, promotions/Advertisements, Volume planning and Margin negotiation. Liaise with internal departments (Such as marketing and design) to ensure that product listings are attractive and competitive. Coordinate with inventory team to ensure adequate product supply on marketplaces. Strategizing and executingmarket sampling with agencies and marketplaces. Overall Sales Planningand Execution & Price benchmarking and determination. Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Forecasting and tracking sales from different products and Marketplaces to create a relevant plan for focus products and budgets month on month. Develop and implement strategies to increase online sales, optimize the user experience for the brand on Marketplaces, and lead a team of e-commerce specialists. Lead Pricing strategy, including rationale backed discounts and Promotions campaigns. Develop and implement strategies to enhance customer experience, monitor sales performance and key metrics, and establish efficient order fulfilment processes. Build system capability for Competitor benchmarking and keyword insightstrends across channels. Handle customer inquiries and complaints, assess promotional campaigns, and stay current with industry trends. Develop and demonstrate skills continuously for hiring, training, and leading team members, and ensure that they're using effective sales tactics to meet revenue objectives Achieve company objectives by planning thoroughly, setting sales goals, analysing the data, and making forecasts. The person will be responsible to create, execute, and manage paid and organic acquisition campaigns on Marketplaces. Marketplace escalations related to marketplace operations, ensuring smooth resolutions with SPOCs. Identify new marketplace opportunities and platforms for expansion, especially within the e Commerce sector. Impact: Increase in overallmarketplace sales and average order value (AOV). Higher customer satisfaction rates and positivee Commerce customer reviews. Increased traffic to e Commerce marketplace listings and storefront. Increased conversions from e Commerce-specific marketplace channels. Reduction in operational issues or escalations on e Commerce marketplaces. Increase in the range of products listedon e Commerce marketplaces. Improved customer acquisition via e Commerce marketplace channels. High seller ratingson all e Commerce marketplaces. Successful launch of products on new e Commerce marketplace platforms. Higher ROI from e Commerce marketplace marketing/promotional investments. Requirements: Bachelor's degree in Business, Marketing, or a relatedfield. At least 5 years of experience in online marketplace management. Brand experience must Strong knowledge of the e Commerce industry and its best practices. Proven experience in increasing saleson online marketplaces. Proficiency with marketplace management tools and software relevant to e Commerce. Strong analytical and forecasting skills. Excellent verbal and written communication skills. Exceptional negotiation and relationship management skills, especially for e Commerce vendor management. Ability to work in a fast-paced, cross-functional team environment. Problem-solving aptitude and ability to handle escalations effectively. Strong product understanding of the Cosmetics/beauty, fashion and social trends relevant for the business The character we’re looking for: Detail-oriented: Focusingon meticulous management of e Commerce marketplace operations. Highly Adaptable: Able to cope with the rapidly changing digital landscape. Results-Driven: Focusing on achieving e Commerce-specific performance metrics. Excellent Collaborator: Strongability to work cross-functionally withinthe firm. Resilient: Able to handle challenges and setbacks with grace and determination. *Immediate joiningis additional advantage for candidate. Job Location: Noida, Sector 142